Author: Elio Narciso

AWS has empowered entrepreneurs across the world with the tools they need to build and scale their companies faster and cost effectively. Since launching in 2019, the APN Global Startup Program has continued to experience significant momentum. This year, we increased the number of startups supported by the program by more than 50 percent. Startups have received dedicated support from co-sell specialists to drive engagement with AWS Sales and field teams.

Mid- to late-stage startups need to move at a fast pace in order to compete with much larger companies. To help businesses build, market, and sell faster with AWS, we developed the APN Global Startup Program. This program is invite-only and helps startups become enterprise-ready with prescriptive benefits, simplified paths to meeting foundational requirements for the AWS Partner Network, and a robust set of resources to help startups accelerate their growth.

Getting visibility with customers is critical to the success of any startup. With AWS, startups can build awareness and increase visibility through events, co-sponsored online and offline campaigns, case studies, and more. Startups can also drive new business and accelerate sales cycles through co-selling with AWS. And they can connect with opportunities at AWS customers, and better serve shared customers through collaboration with the AWS account team and access to PoC credits.