AWS Partner Network (APN) Blog
See What’s New for Partners in APN Marketing Central
If you are interested in creating co-branded marketing campaigns with Amazon Web Services (AWS), you can easily access APN Marketing Central for tools and resources that enable you to customize and launch solution-based campaigns that promote your AWS-based services.
APN Marketing Central is a benefit for all Select tier and above members of our global AWS Partner Network (APN). It is available at no cost via APN Partner Central.
Access APN Marketing Central >> (login required)
Whether you are looking to supplement existing marketing efforts or launch a full-blown campaign, APN Marketing Central can help you generate demand for your solutions on AWS. Our resources can also help you find an agency with experience messaging AWS.
Resources Available for APN Partners
In addition to all of the campaign materials available in APN Marketing Central, you can now book a meeting with your Virtual Partner Marketing Manager (vPMM) directly through Calendly, which allows you to pick a time based on your vPMM’s availability.
Partners can also access the following benefits:
- APN How-To Guide: How to Leverage APN Marketing Central
- Recorded Webinar Training: Getting Started on APN Marketing Central
- Subscribe to email updates about APN Marketing Central
Marketing Campaigns Currently Available
Campaign |
Available Tracks |
Available Languages |
| Amazon WorkSpaces | Commercial, Public Sector | English and Japanese |
| Backup & Recovery | Commercial | English |
| Big Data | Commercial, Public Sector, Competency | English, French, German, Japanese, Korean, Portuguese, Spanish |
| Business Applications (Microsoft SQL Server) | Commerical | English |
| Cloud | Commercial, Public Sector, MSP | English, French, German, Japanese, Korean, Portuguese, Spanish |
| Cloud Migration | Commercial | English |
| Cloud Security | Commercial, Public Sector, MSP | English, French, Japanese, Spanish |
| Contract Vehicles | NASPO (Public Sector) | English |
| Data Lake | Commercial | English |
| Database Migrations | Commercial | English |
| DevOps | Commercial, MSP | English, Portuguese |
| Event-in-a-Box | Applicable to All | English |
| Internet of Things (IoT) | Commercial, Competency | English, French, German, Spanish |
| Microsoft SharePoint on AWS | Commercial | English |
| Mobile | Customer Service, Enterprise, Public Sector | English, Japanese, Portuguese, Spanish |
| Networking | Commercial | English |
| Real-Time Analytics | Commercial | English |
| SAP | Commercial | English, French |
| Serverless Computing | Commercial | English |
| Webinar-in-a-Box | Applicable to All | English |
| Websites | Commercial, Public Sector | English, German, Japanese, Portuguese |
| Windows Essentials | Commercial | English, Japanese, Korean |
Note that most campaigns include three emails, one landing page/microsite, one syndicated landing page, banner ads in three dimensions, solution briefs, copy blocks, social media posts and images, and a case study template. Few campaigns include eBook, infographics, and reference architectures.
Agency Marketplace Services include case studies, webinars, live events, strategy, and telesales.
Next Steps
If you want a tour or help in executing a campaign on APN Marketing Central, reach out to your vPMM at awsvpmm@structuredweb.com.
Join us for an upcoming training on APN Marketing Central resources. In this webinar, you will learn what’s available in APN Marketing Central, how to setup your first campaign, and other best practices for using the tool.
We are hosting a deep-dive webinar on APN Marketing Central three times on March 28:
Wednesday, March 28 7:00-8:00 a.m. PDT
Wednesday, March 28 11:00 a.m. – 12:00 p.m. PDT
Wednesday, March 28 4:30-5:30 p.m. PDT
Register for the APN Marketing Central webinar on March 28 >>