AWS News Blog

All the numbers: Amazon Prime Day 2026 powered by AWS

Voiced by Polly

Amazon Prime Day 2026 was exclusively for Prime members and ran June 23–26, 2026 with millions of deals across more than 35 categories.

As part of our annual tradition of sharing how AWS powered Prime Day (2016, 2017, 2019, 2020, 2021, 2022, 2023, 2024, and 2025), I want to share the services and chart-topping metrics from AWS that made your amazing shopping experience possible.

Prime Day 2026 – all the numbers
As always, Prime Day was powered by AWS. Here are some of the most interesting and/or mind-blowing metrics:

Amazon Elastic Compute Cloud (Amazon EC2) and AWS Graviton – During Amazon Prime Day 2026, AWS Graviton powered up to 49% of the Amazon EC2 compute used by Amazon.com.

Amazon Elastic Block Store (Amazon EBS) – During Prime Day 2026, Amazon EBS, our high-performance block storage service, peaked at over 24.8 trillion I/O operations, moving over an exabyte of data daily.

AWS Lambda – AWS Lambda handled over 2.3 trillion invocations per day during Prime Day 2026.

Amazon Elastic Container Service (ECS) and Fargate – During Prime Day 2026, Amazon ECS launched an average of 158.3 million tasks per day on AWS Fargate, representing a 47.7 percent increase from the previous year’s Prime Day average.

Amazon CloudFront – Amazon CloudFront delivered over 2.1 trillion HTTP requests during the global week of Prime Day 2026, a 5 percent increase in total requests compared to Prime Day 2025.

Amazon DynamoDB – Amazon DynamoDB, a serverless, fully managed, distributed NoSQL database, powers multiple high-traffic Amazon properties and systems including Alexa, the Amazon.com sites, and all Amazon fulfillment centers. Over the course of Prime Day 2026, between June 23 and June 26, 2026, DynamoDB processed over 59 trillion requests. DynamoDB maintained high availability while delivering single-digit millisecond responses and peaking at 192 million requests per second.

Amazon Aurora – On Prime Day, Amazon Aurora, a relational database management system (RDBMS) built for high performance and availability at global scale for PostgreSQL, MySQL, and DSQL, processed hundreds of billions of transactions, stored 5,491 terabytes of data, and transferred 1,194 terabytes of data.

Amazon ElastiCache – During Prime Day, Amazon ElastiCache peaked at serving over 2.3 quadrillion daily requests and 2.1 trillion requests in a minute.

Amazon Kinesis Data Streams – Amazon Kinesis Data Streams, a fully managed serverless data streaming service, processed a peak of 988 million records per second during Prime Day 2026.

Amazon Simple Notification Service (SNS) – Amazon SNS, a fully managed pub/sub messaging service for application-to-application and application-to-person communication, delivered 5 trillion messages in a single day during Prime Day 2026.

Amazon Simple Queue Service (SQS) – Amazon SQS, a fully managed message queuing service for microservices, distributed systems, and serverless applications, received a peak of 213 million messages per second during Prime Day 2026

AWS CloudTrail – AWS CloudTrail processes billions of API activity events per day for governance, compliance, and operational auditing. During Prime Day 2026, that volume surged to 3.6 trillion events in just four days, a 44% increase over Prime Day 2025.

AWS CloudWatch – Amazon CloudWatch processed over 2.15 quadrillion metric observations per day during Prime Day 2026.

Amazon GuardDuty – During Prime Day 2026, Amazon GuardDuty monitored an average of 14.08 trillion log events per hour, a 59% increase from last year’s Prime Day.

AWS Fault Injection Service (FIS) – We ran over 44,000 AWS FIS experiments – more than six times what we conducted in 2025 – to help ensure Amazon.com remains highly available on Prime Day.

Prepare to scale
If you’re preparing for similar business-critical events, product launches, and migrations, I recommend that you take advantage of AWS Countdown Premium. From retail peak seasons to major sporting events, elections, and healthcare enrollment periods, we help you deliver flawless experiences when it matters most. Our experts help you manage your infrastructure to handle massive traffic spikes while maintaining security and performance. We work alongside your team to scale infrastructure, optimize costs during demand surges, strengthen security measures, and monitor real-time demands. To learn more, visit AWS Countdown Premium for business critical events.

I look forward to seeing what other records will be broken next year!

— Channy

TAGS:
Channy Yun (윤석찬)

Channy Yun (윤석찬)

Channy is a Lead Blogger of AWS News Blog and Principal Developer Advocate for AWS Cloud. As an open web enthusiast and blogger at heart, he loves community-driven learning and sharing of technology.