Category: AWS Clean Rooms

As digital advertising continues to evolve, cross-media measurement has become a tool for advertisers seeking to understand the reach and impact of their campaigns across various platforms. To enable it, Fifty5Blue collaborated with the industry as part of the Origin cross-media measurement initiative to create a Virtual People Model. This model is based on Fifty5Blue’s […]

At the 14th annual AWS re:Invent, more than sixty-thousand executives, developers, and industry leaders united in Las Vegas to discover and explore the most cutting-edge data and AI innovations. Amidst dozens of launches, hundreds of demos, and thousands of sessions, healthcare and life sciences customers took center stage. They shared real-world use cases to demonstrate how they’re […]

Whether you’re an AdTech innovator, agency executive, MarTech builder, or data scientist, Amazon Web Services (AWS) re:Invent 2025 brings an unprecedented opportunity to explore the transformative power of cloud-powered advertising and marketing technology (AMT). Join us at re:Invent 2025 in Las Vegas (December 1-5) to immerse yourself in a world of knowledge, inspiration, and networking […]

In the rapidly evolving world of Healthcare and Life Sciences, real-world data (RWD) has become a powerful catalyst for innovation. Sourced from electronic health records, insurance claims, registries, and even wearable devices, RWD offers a window into how therapies perform in everyday clinical settings. When analyzed effectively, it leads to real-world evidence (RWE)—the clinical insights […]

Many customers struggle to securely ingest, process, govern, and analyze sensitive healthcare data while adhering to vendor and regulatory requirements including HIPAA. In this blog, we introduce a technical offering that enables customers to efficiently solve these challenges. Solving the implementation challenges of healthcare data strategy Many healthcare organizations find it difficult to implement their […]

Another re:Invent is behind us, and attendees had a busy week of learning at technical sessions, exploring interactive demos in the expo, networking with peers, and having some fun. We showcased an interactive e-bike machine in the Venetian Expo where attendees got a hands-on experience from a simulated factory and multiple practical use cases. We […]

The marketing and advertising technology landscape is undergoing transformation driven by fragmented consumer media and sales channels, new privacy regulations, and a rapid shift toward AI-enabled customer engagement. Companies across industries want to deliver personalized customer experiences and optimized advertising campaigns but struggle with siloed, duplicative, or missing data which hinders real-time use cases. A […]

With the changing landscape of loss in signal addressability and with companies prioritizing consumer privacy, data protection, and data control, Nielsen is using privacy-enhancing technology on Amazon Web Services (AWS) like AWS Clean Rooms—a service that helps you collaborate with your partners without sharing raw data—to help agency customers better understand the impact of their […]

In today’s data-driven world, organizations are constantly seeking ways to extract valuable insights from their data assets, especially when collaborating with their partners. Companies across industries such as advertising, healthcare, media, entertainment, finance, insurance, and others rely on insights generated from first- and third-party datasets to develop new products and services, improve business decision-making, assess […]

Generative AI, large language models (LLMs), and an ever-increasing emphasis on the value of data, has enterprises worldwide scrambling to optimize their data architecture and assets. This is in anticipation of a never-before-seen demand. Many organizations have solely focused on pulling all their data assets into one place with little consideration of the support required […]