Category: Marketing & Advertising

With explosive growth in content volume across social media platforms and the imperative for real-time machine learning (ML) model training, Integral Ad Science (IAS) required a solution. It needed to be capable of facilitating ongoing content classifier development, mitigating manual annotation delays, and maximizing processing throughput during peak demands. IAS stands as a global leader […]

Real-time campaign performance visibility empowers Amazon Ads advertisers to seize optimization opportunities the moment they emerge. Amazon Marketing Stream integrated with Amazon Web Services (AWS) unlocks powerful business capabilities that transform advertising investments into precision-driven growth engines. We will present options for how Amazon Ads advertisers can deploy infrastructure to support Amazon Marketing Stream on […]

How do you know that an entity matching ruleset or model is actually accurate enough? Whether evaluating multiple identity providers or building your own matching rules, companies need to establish clear, accuracy level criteria they want to achieve, as well as the framework to measure and compare different approaches objectively. Companies who do not measure […]

Companies across industries aim to deliver personalized customer experiences and optimized advertising campaigns by resolving customer identities. However, being able to reliably match records across fragmented, inconsistent, and often messy datasets can be hard and complicated. Organizations using traditional rule-based matching techniques to help match exact records often miss valuable connections due to slight variations […]

In the fast-paced world of programmatic advertising, every millisecond counts. Sharethrough recently embarked on an ambitious project to optimize their real-time bidding (RTB) exchange infrastructure. We’ll explore how Sharethrough, with support from Amazon Web Services (AWS), successfully migrated from Application Load Balancers (ALBs) to Network Load Balancers (NLBs), achieving significant cost savings and performance improvements. […]

Introduction The advertising industry is experiencing an exciting transformation thanks to generative AI (GenAI) tools that are revolutionizing campaign creation, digital ad generation, and marketing asset localization. While these innovations present incredible opportunities to streamline workflows and boost creativity, many organizations are navigating questions about which tools to implement, how to effectively integrate them into […]

Introduction Creating a comprehensive, 360-degree view of your customer in today’s competitive business landscape improves end-customer experience, operational strategy, and marketing efficiency. Customer behavior is moving from in-person transactions in brick-and-mortar locations to online, personalized interactions fueled by data. Companies are capable of learning more about their customers if they can sort through the noise. […]

Ogury is a global AdTech leader in Personified Advertising. The company recently launched Ogury One, a breakthrough advertising platform fully built on Amazon Web Services (AWS), which delivers targeting based on personas—anonymized groups categorized by common attributes, interests, and purchase intentions—instead of tracking individuals. Personified Advertising leverages zero-party data collected through large-scale surveys—enriched with billions […]

Introduction and context Yahoo offers an omnichannel Demand-Side Platform (DSP) that gives advertisers top-notch technology, massive scale, access to premium supply, and trusted consumer relationships. Demand-side platforms are used in digital advertising to enable advertisers and agencies to purchase ad inventory from multiple ad exchanges and supply-side platforms (SSPs) through a single interface. Yahoo’s DSP […]

In today’s fast-paced digital advertising landscape, every millisecond and dollar counts. Following a rapid migration to the cloud, Yahoo DSP focused on reducing its cost and latency. Selecting the best compute instance for each workload was the target, as it was among the most significant cost items amidst aggressive budgeting goals. How Yahoo DSP Approached […]