Category: Marketing & Advertising

Companies across industries aim to deliver personalized customer experiences and optimized advertising campaigns by resolving customer identities. However, being able to reliably match records across fragmented, inconsistent, and often messy datasets can be hard and complicated. Organizations using traditional rule-based matching techniques to help match exact records often miss valuable connections due to slight variations […]

In the fast-paced world of programmatic advertising, every millisecond counts. Sharethrough recently embarked on an ambitious project to optimize their real-time bidding (RTB) exchange infrastructure. We’ll explore how Sharethrough, with support from Amazon Web Services (AWS), successfully migrated from Application Load Balancers (ALBs) to Network Load Balancers (NLBs), achieving significant cost savings and performance improvements. […]

Introduction The advertising industry is experiencing an exciting transformation thanks to generative AI (GenAI) tools that are revolutionizing campaign creation, digital ad generation, and marketing asset localization. While these innovations present incredible opportunities to streamline workflows and boost creativity, many organizations are navigating questions about which tools to implement, how to effectively integrate them into […]

Introduction Creating a comprehensive, 360-degree view of your customer in today’s competitive business landscape improves end-customer experience, operational strategy, and marketing efficiency. Customer behavior is moving from in-person transactions in brick-and-mortar locations to online, personalized interactions fueled by data. Companies are capable of learning more about their customers if they can sort through the noise. […]

Ogury is a global AdTech leader in Personified Advertising. The company recently launched Ogury One, a breakthrough advertising platform fully built on Amazon Web Services (AWS), which delivers targeting based on personas—anonymized groups categorized by common attributes, interests, and purchase intentions—instead of tracking individuals. Personified Advertising leverages zero-party data collected through large-scale surveys—enriched with billions […]

Introduction and context Yahoo offers an omnichannel Demand-Side Platform (DSP) that gives advertisers top-notch technology, massive scale, access to premium supply, and trusted consumer relationships. Demand-side platforms are used in digital advertising to enable advertisers and agencies to purchase ad inventory from multiple ad exchanges and supply-side platforms (SSPs) through a single interface. Yahoo’s DSP […]

In today’s fast-paced digital advertising landscape, every millisecond and dollar counts. Following a rapid migration to the cloud, Yahoo DSP focused on reducing its cost and latency. Selecting the best compute instance for each workload was the target, as it was among the most significant cost items amidst aggressive budgeting goals. How Yahoo DSP Approached […]

Whether you’re an AdTech innovator, agency executive, MarTech builder, or data scientist, re:Invent 2024 brings an unparalleled opportunity to explore the latest innovations in cloud-powered advertising and marketing technology. Get ready for the thirteenth edition of AWS re:Invent, in Las Vegas (Dec. 2 – 6), to immerse yourself in a world of knowledge, inspiration, and […]

The phrase “last mile” is frequently used across industries to refer to the critical final step in delivering value. In the world of analytics, this ‘last mile’ means bridging the gap between insights and taking action, and explain, how specific actions can correspond to the larger picture. As an artificial intelligence (AI)-powered customer communication platform, […]

As the digital marketing landscape rapidly evolves, the ability to leverage effective first-party audience signals has become crucial for advertisers to deliver personalized and relevant ad experiences. Brands collect first party audience signals from multiple customer touch points throughout the customer journey which they use to create targeted audience segments. These brands then seek new […]