AWS for Industries

Tag: Segment

girl at shopping

Why Retailers Need a CDP to Power Their Customer 360 Strategy

With so many options to browse and discover products, consumers don’t shop linearly. Instead, they use many different, disparate channels along their shopping journey to discover and research products—from social media and websites, to email campaigns and targeted ads, as well as actually shopping in a brick-and-mortar store. Unfortunately, this disjointed approach obscures the shopper’s […]

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AWS re:Invent 2019: Key announcements for the Advertising and Marketing Industry

With more than 77 new service launches and other announcements, AWS re:Invent left a lot to digest—even for teams inside AWS! We’ve developed this guide to ensure customers in the advertising and marketing industry know the most relevant news from this year’s event. Of the many announcements, three stood out as game-changers for advertising and […]

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