Artificial Intelligence

Category: Artificial Intelligence

How Popsa used Amazon Nova to inspire customers with personalised title suggestions

In this post, we share how we applied Amazon Bedrock and the Amazon Nova family of models to reimagine our Title Suggestion feature. By combining metadata, computer vision, and retrieval-augmented generative AI, we now automatically generate creative, brand-aligned titles and subtitles across 12 languages. Using the unified API of Amazon Bedrock, Anthropic’s Claude 3 Haiku, and Amazon Nova Lite and Pro, we improved quality, reduced cost, and cut response times. This resulted in higher customer satisfaction, measurable uplifts in engagement and purchase rates, and over 5.5 million personalised titles generated in 2025.

Building Workforce AI Agents with Visier and Amazon Quick

In this post, we show how connecting the Visier Workforce AI platform with Amazon Quick through Model Context Protocol (MCP) gives every knowledge worker a unified agentic workspace to ask questions in. Visier helps ground the workspace in live workforce data and the organizational context that surrounds it while letting your users act on the conversational results without switching tools.

Amazon SageMaker AI now supports optimized generative AI inference recommendations

Today, Amazon SageMaker AI  supports optimized generative AI inference recommendations. By delivering validated, optimal deployment configurations with performance metrics, Amazon SageMaker AI keeps your model developers focused on building accurate models, not managing infrastructure.

Company-wise memory in Amazon Bedrock with Amazon Neptune and Mem0

Company-wise memory in Amazon Bedrock, powered by Amazon Neptune and Mem0, provides AI agents with persistent, company-specific context—enabling them to learn, adapt, and respond intelligently across multiple interactions. TrendMicro, one of the largest antivirus software companies in the world, developed the Trend’s Companion chatbot, so their customers can explore information through natural, conversational interactions

From developer desks to the whole organization: Running Claude Cowork in Amazon Bedrock

Today, we’re excited to announce Claude Cowork in Amazon Bedrock. You can now run Cowork and Claude Code Desktop through Amazon Bedrock, directly or using an LLM gateway. In this post, we walk through how Claude Cowork integrates with Amazon Bedrock and show an example of how knowledge workers use it in practice.

End-to-end lineage with DVC and Amazon SageMaker AI MLflow apps

In this post, we show how to combine DVC (Data Version Control), Amazon SageMaker AI, and Amazon SageMaker AI MLflow Apps to build end-to-end ML model lineage. We walk through two deployable patterns — dataset-level lineage and record-level lineage — that you can run in your own AWS account using the companion notebooks.

Accelerate Generative AI Inference on Amazon SageMaker AI with G7e Instances

Today, we are thrilled to announce the availability of G7e instances powered by NVIDIA RTX PRO 6000 Blackwell Server Edition GPUs on Amazon SageMaker AI. You can provision nodes with 1, 2, 4, and 8 RTX PRO 6000 GPU instances, with each GPU providing 96 GB of GDDR7 memory. This launch provides the capability to use a single-node GPU, G7e.2xlarge instance to host powerful open source foundation models (FMs) like GPT-OSS-120B, Nemotron-3-Super-120B-A12B (NVFP4 variant), and Qwen3.5-35B-A3B, offering organizations a cost-effective and high-performing option.