AWS for M&E Blog
AWS brings AI-powered scale to storytellers at NAB 2026
NAB Show brings together the global media and entertainment community to explore new ideas and discover emerging tools, setting new trends for how stories are created, distributed, and monetized. At this year’s NAB, being held April 18-22, 2026, at the Las Vegas Convention Center, Amazon Web Services (AWS) has prepared a can’t miss lineup of live demonstrations, speaking sessions, and interactive experiences that showcase the latest capabilities in cloud and AI technologies, with a focus on the power of agentic AI for media organizations and creators.
Schedule a meeting with AWS and visit our 2026 NAB Show event page or Attendee Guide for a full rundown of where to find AWS. Check out key highlights below.
Experience AI-accelerated innovation
Stop by our West Hall booth (#W1701) for a firsthand look at real-world examples of how agentic AI technology on AWS is transforming media and entertainment. Booth visitors can explore how AWS is enabling automation for more complex tasks and workflows, helping organizations move faster, scale operations more easily, and increase revenue streams. With agentic AI on AWS, customers can accelerate the creative process, understand and monetize video archives, distribute personalized content across multiple platforms, and more, all without manual coordination.
Among the many services and solutions featured in the booth, AWS Elemental Inference will showcase how AWS has solved a critical challenge for broadcasters and streamers: reaching mobile audiences in real time. The new fully managed service applies AI in parallel with live video encoding, enabling broadcasters and streamers to automate 16:9 vertical video creation in 6-10 seconds. Gen-Z viewers consume 88% of streaming content on smartphones and 92% engage with mobile video platforms, and this shift to mobile-first, AI-powered distribution allows content owners to more easily reach those audiences. With AWS Elemental Inference, broadcasters and streamers can take a “process once, optimize everywhere” approach as they build next-generation entertainment experiences. The service integrates seamlessly with existing AWS Elemental MediaLive and MediaConvert workflows, and customers including Fox Sports Digital and NBCUniversal are already benefiting from its real-time creation capabilities.
Take the Cloud Court Challenge in the West Hall Lobby. Created together with Maple Leaf Sports & Entertainment (MLSE), the Cloud Court Challenge lets attendees put their basketball skills to the test. The activation showcases how the cloud and AI can influence athletic performance and fan engagement. Participants will receive real-time performance insights through detailed data analysis and computer vision and take home their own player card and social video.
Discover the innovations media companies are already making with the cloud through 20+ AWS Theater sessions featuring Prime Video, AMC, Sinclair, Fan Duel, the National Basketball Association (NBA), Graham Media, and a AI Studio Startup Spotlight on Wednesday in the AWS Theater (#W1333). For hands-on technical workshops, experience the new Builder Lab located on the back of the AWS Theater.
Check out the Amazon Entertainment Loft on level 2 of the West Hall (W235LMR) to uncover the many ways that emerging AWS technology powers Amazon Luna, Prime Video, and Fire TV under-the-hood. Drop by to network, play the latest games, and talk with Amazon subject matter experts.
On Sunday from 4:00–5:00 PM, join AWS for Women in Media: Walk the Floor. The guided experience brings together women in media and technology for an inspiring afternoon of innovation, connection, and celebration. Beginning at the AWS booth, the tour will take attendees through a curated selection of AWS Partner booths, concluding at the Amazon Entertainment Loft with a champagne toast to innovative women. Register here to secure your spot — and raise a glass to the future of media.
Hear from AI and cloud pioneers
AWS will contribute to several speaking engagements during the week, including a Main Stage session on Monday focused on the Fox Corporation’s cloud transformation journey. AWS will also speak on three sessions on Tuesday during the Sports Summit, which will explore how production, distribution, investment, and policy are reshaping live sports experiences and driving new revenue. For the first time, the Sports Summit is open to all attendees with a Show Floor Pass.
Sunday, April 19
- 1:00PM–1:45PM – AI and Content’s Next Generation Session | W213-W214
AI has enabled unprecedented production efficiency, empowering everyone from individual content creators to enterprise-level producers. Undaunted AI adopters share how it can shorten production cycles, turbocharge marketing and enhance creativity without compromising content integrity or endangering audience trust. Join Samira Panah Bakhtiar, AWS General Manager, Media & Entertainment, Games, and Sports, and industry experts from Genna, Gray Media, Sky, and A+E Factual Studios for a forward-looking discussion moderated by Ordo Digital Founder Jon Accarrino.
Monday, April 20
- 12:45PM–1:45PM – Streaming the Future: Fox’s Cloud Transformation Journey with AWS | N141 Main Stage
In 2019, Fox Corporation made the bold decision to move from legacy productions and focus on live news and sports. Partnering with AWS, they transformed content creation and distribution through their Media Cloud Live platform, which today powers FOX Sports, FOX News Media, Tubi, FOX Entertainment, FOX Television Stations, and FOX One. AWS Industry Leader, Broadcasting & Streaming Chris Ziemer teams up with FOX Corporation SVP, Digital Video Platform Team Mayur Srinivasan; FOX Sports Senior Director, Digital Production Operations Ricardo Perez-Selsky; and FOX Corporation SVP, Media Services Whil Reliford to share how FOX is leveraging AI to revolutionize operations, accelerating workflows and unlocking new creative possibilities.
- 2:45PM–3:45PM – The Intelligence Layer: How AI Technology is Shaping the Future of Content Distribution and Experience | W209-W210
AI is no longer a horizon technology — it’s on the lot, in the edit suite, inside the pitch room, and embedded in the recommendation engine. But amid the hype, a more grounded, urgent question has emerged: how are the most forward-thinking companies actually using AI today, and what does that mean for the people who create, distribute, and experience content? Explore the real workflows being transformed right now: from human-led AI-assisted development and production to intelligent post-production pipelines. Richard Adam Jones, Innovative Dreams Director of Production Technology and Innovation, and TwelveLabs Co-Founder Soyoung Lee share how they’re expanding the possibilities of storytelling at scale in a discussion moderated by AWS Global Business Development, AI Solutions for Studios and Creators Yana Peacock.
Tuesday, April 21
- 2:00PM–2:45PM – The Fan Experience Reimagined | W3643 Sports Theater
Marketing Brew Senior Reporter of Sports Marketing Alyssa Meyers and AWS Head of Integrated Marketing Shelby Williams examine how personalization, new content formats, and hybrid physical-digital experiences are keeping the modern fan connected to sports year-round in an increasingly competitive entertainment landscape.
- 3:00PM–3:30PM – AI in Sports: From Data to Dynamic Fan Experiences | W3643 Sports Theater
Join NVIDIA and AWS for a forward-looking discussion with SumerSports and CAMB.AI on how AI is reshaping the sports landscape. From real-time translation and audio innovation to advanced analytics and scalable infrastructure, this panel explores how AI is enhancing performance insights, streamlining production, and unlocking new, personalized fan experiences.
- 3:45PM–4:15PM –How the PGA TOUR Teed Up Automated Broadcast Production| W3643 Sports Theater
Learn how the PGA TOUR was able to automate live broadcast production utilizing events driven by the Shotlink Scoring Platform and agentic AI. Discover how real-time shot data and player performance metrics trigger intelligent production decisions, enabling the TOUR to scale coverage across multiple courses simultaneously while maintaining broadcast quality. AWS Head of Business Development, Americas for Media & Entertainment, Games, and Sports Jason Dvorkin and PGA TOUR Vice President of Broadcast Technology Michael Raiondo discuss technical architecture that’s transforming how golf is produced and delivered to millions of fans worldwide.
Stay up to date
Follow AWS for Media & Entertainment on LinkedIn for the latest information, learn more about AWS Media Services, or get in touch with an AWS for Media & Entertainment representative.
We’re excited to showcase how AWS is empowering media customers to move beyond the boundaries of traditional workflows at the 2026 NAB Show. From the stadium to the newsroom, AWS provides the foundation to turn ideas into realities. We hope to see you there!
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