AWS IBC 2022 Showcase Theater explores real-world solutions to Media & Entertainment industry challenges

Full-day event highlights how AWS customers are using the cloud to turn possibilities into realities

Heading into this year’s International Broadcasters Convention (IBC) in Amsterdam, Amazon Web Services (AWS) is unveiling the speaker line-up for its all-day takeover of the IBC Showcase Theater. The event takes place in the RAI, Hall 12 on Saturday, September 10 from 10:00-18:00 and includes presentations from AWS Media & Entertainment (M&E) customers and partners as they share the transformative power of the cloud.

Talks by FilmLight, UKTV, Warner Bros. Discovery Sports, castLabs and Lufthansa Systems, and Media.Monks provide a behind-the-scenes look at each customer’s cloud journey. Audience participants will learn how AWS services are helping these customers solve common challenges and redefine M&E workflows from filmmaking to broadcast, sports, in-flight entertainment, and beyond. The event is open to all IBC attendees and concludes with a cocktail reception.

AWS IBC 2022 Showcase Theater Schedule:

• Color in the Cloud (10:00-10:15) 

Join FilmLight Managing Director Peter Postma and AWS Worldwide Strategy and Business Development Leader, Content Production, Katrina King, as they present the award-winning AWS Color in the Cloud workflow and its integration with FilmLight’s Baselight grading system.

• Unleashing the value of UKTV content with AWS Media2Cloud (11:20-12:10)

For UKTV, the move to the cloud is central to reengineering its media supply chain. Hear from UKTV Head of Architecture & Technology Platforms Antony Joyce about the broadcaster’s journey to the cloud, including key sustainability benefits.

• Virtual Production Innovation with AWS and Mo-Sys Engineering (12:40-13:30) 

Learn how Mo-Sys Engineering worked with AWS to transform a cocktail napkin idea into Mo-Sys Engineering Deferred Cloud Rendering, a cloud-enabled virtual production service. James Uren, Technical Director at MoSys Engineering and Matt Herson of AWS discuss how they worked together during the pandemic to build, test, and iterate a new product and workflow that provides virtual production efficiency.

• Sports — Winning with the Power of the Cloud (14:00-14:50)  

Dave Duvall, Warner Bros. Discovery CIO; Scott Young, SVP Content and Production at Warner Bros. Discovery Sports, Europe; Marc Aldrich, GM of Media & Entertainment, and Julie Souza, Head of Sports for Professional Services at AWS, discuss how Discovery Sports is transforming its broadcast/production workflow to gain operational flexibility, tell more data-driven stories, and achieve greater audience engagement.

• Transforming in-flight entertainment: Closing the content supply-chain gap (15:20-16:10)

Join Michael Stattman, co-founder of castLabs, and Dirk Ottens, Head of Content & Media Strategy at Lufthansa Systems as they share how to remove friction to help airlines achieve ready-to-view entertainment faster. With the SaaS cloud platform, ABOVE – a joint castLabs and Touch Inflight Solutions venture – a secure, automated workflow accelerates studio-to-aircraft content availability at a fraction of the time and cost. 

• Inside Media.Monks Global AWS-Based Virtual Production Team (16:40-17:30) 

AWS Director of Sales, Media & Entertainment Samira Bakhtiar andMedia.Monks SVP of Innovation Lewis Smithingham discuss new workflows for a cloud-based future – and how the work contributes to the company’s ESG roadmap as a Climate Pledge Signatory.

More information about the AWS IBC 2022 Showcase Theater is available here. In addition to the Showcase Theater, AWS will demonstrate a series of camera-to-consumer workflows powered by AWS and AWS Partner technologies on its IBC Stand, 5.C80. IBC visitors can also check out AWS Partner demonstrations of media solutions on display at partner stands throughout the IBC show floor. For more details about AWS at IBC 2022 or to book a meeting during the show, check out the AWS IBC event page.