AWS for M&E Blog

AWS Partners at IBC 2022

This year at IBC 2022, see demonstrations of AWS-enabled solutions for content production, media supply chain, broadcast, direct-to-consumer and data science & analytics featuring AWS Partners. Visit Amazon Web Services (AWS) on stand 5.C80 to experience the integrated story of how media and entertainment companies are moving their key workloads to the cloud.

Content Production Demo Partners



Booth 13.D501, 7.B35
Contact Adobe




Booth 5.C80
Contact Arch Platform Technologies



Contact Autodesk


Booth 6.MS1, 7.C49

Contact Blackmagic Design




Booth 5.C80

Contact Moxion


Booth 13.L104, 7.B19

Contact NVIDIA

Booth 6.MS1, 7.C49



Contact PacketFabric

Booth 5.C80

Contact pixitmedia


Booth 13.L104, 7.B19

Contact Unreal Engine


 Media Supply Chain Demo Partners


Booth 13.D501, 7.B35

Contact Adobe

Booth 5.G12, BS27

Contact Ateliere Creative Technologies

Contact Fabric

Booth 7.C05

Contact Interra Systems

Contact Nomad

Booth 5.B82

Contact Signiant

Booth 7.C16

Contact Telestream

Booth 1.A15

Contact Veritone


 Broadcast Demo Partners


Booth 5.C76

Contact Amagi

Booth 2.C17, 2.G110

Booth 1.F76

Contact Evertz

Booth 13.G107, 9.A01

Contact Grass Valley

Booth 1.B20

Contact Harmonic

Booth 2.B49

Contact Imagine Communications

Booth 5.H57

Contact M2A Media

Contact Quantiphi

Booth 11.B10

Contact Ross Video

Contact Sienna

Booth 11.B28

Booth 13.G107, 9.A01

Contact Synamedia

Booth 1.C30

Contact TAG Video Systems

Booth 8.A44

Contact Telos Alliance

Booth 7.C01

Contact Vizrt

Direct-to-Consumer Demo Partners

Booth 5.D65

Contact Accedo

Contact LiveLike

Booth 5.C27

Contact SpringServe

Cloud Localization Blueprint

AWS will participate in the IBC 2022 Accelerator Innovation Project, “Cloud Localization Blueprint” (CLB) with AWS Partners Codemill, Fabric, Rightsline, Iyuno-SDI, SDVI, and Vidispine. The CLB is a first-of-its-kind project that brings together predominant supply chain software companies, service providers and leading entertainment companies, to create a definitive blueprint for distributing entertainment content globally. This project defines a best practices approach for building an AWS-based media supply chain for the localization of entertainment content, and is championed by Warner Bros. Discovery, The Pokemon Company International, and ITV.

From licensing to localization to final delivery, hear what these industry leaders believe are the key considerations for building a best practice cloud-based media supply chain for content localization.

Learn best practice architecture for a cloud-based localization supply chain presented live on stage at IBC 2022 – 11:00am – 11:45am, Sunday 11th September, Innovation Stage or view the blueprint when it is published in September.

AWS Partner demos

Find a number of AWS Partners demonstrating media solutions powered by AWS at IBC.

Ateliere Creative Technologies (5.G12) will showcase Connect media supply chain using Elastic Load Balancing (ELB), Amazon Aurora Serverless DB, Amazon ECS, AWS Identity and Access Management (IAM), AWS Lambda, Amazon Route 53, Amazon S3, Amazon Simple Notification Service (Amazon SNS), Amazon Simple Queue Service (SQS) and AWS Elastic Beanstalk, as well as our Discover CMS white label OTT solution that utilizes CloudFront CDN.


Ateme (1.D71) will showcase its newly launched Ateme+, a SaaS offering for both live and file video processing, with performance optimizations on AWS.


BItmovin (5.C68) debuts Live Event Encoder available in the AWS Marketplace; and Playback, which combines Bitmovin’s PlayerAnalytics, and Stream Lab so customers can deploy, test, and optimize video delivery.


Codemill (6.C11a) will demonstrate Accurate Player, which adds autoscaling, real-time playback of J2K, MXF, and ProRes, directly from Amazon S3. Accurate.Video gains multi-asset editing and Cantemo MAM receives a brand new UI/UX.


EditShare (7.A35) will demonstrate EditShare FLEX cloud storage and asset management solutions including FLEX Cloud Edit with virtual workstations from AWS and FLEX Cloud Sync for back up to low cost Amazon S3 cloud storage. Learn more


Grabyo (5.F45) launches Replay at IBC, marking a significant milestone in building a production studio in the cloud. See it in action, as well as a host of new features.
Saturday, September 10 at 16:30, Grabyo (5.F45) will showcase its integration with Dejero’s mobile encoding units (2.B51) by producing a show live within the Grabyo platform. IBC attendees will see first-hand how simple and flexible a live production workflow can be in the cloud.

Grass Valley (9.A01) will demonstrate full cloud-based media production workflows on AMPP using Amazon EC2 and Amazon S3 object-based storage products.


Imagine Communications (2.B49) will demonstrate an end-to-end solution to plan, make, and monetize TV with addressable advertising using Imagine Aviator™ and SureFire™. The demo leverages AWS EKS, S3, RDS Aurora, Lambda, Rekognition and AmazonMQ, including AWS Elemental MediaTailor, MediaLive, MediaPackage, CloudFront and Lambda@Edge.


Interra Systems (7.C05) will demonstrate its industry-proven expertise in automated quality control and monitoring solutions, namely BATON and ORION-OTT, that support Amazon EC2 and Amazon S3, as well as interoperability with AWS Media Services.


Irdeto (1.D51) will demonstrate Irdeto Anti-Piracy services, a comprehensive suite of anti-piracy intelligence solutions to identify piracy trends, security weaknesses, and stop illegal content distribution. Irdeto Anti-Piracy services are built with AWS solutions including: AWS Elemental MediaLive, Amazon Elastic Kubernetes Service (EKS), Amazon RDS, Amazon SQS, AWS Lambda, Amazon S3, Amazon EC2, AWS Redshift, Amazon DynamoDB, Cloudfront Distribution, Amazon CloudWatch, Amazon Kinesis and Amazon Route 53.
Irdeto (1.D51) will demonstrate Irdeto App Watch, a unique solution for pay TV operators to leverage the power of data and analytics, creating new business opportunities, fighting piracy, protecting subscribers from malware and reducing TCO. Irdeto App Watch is built with AWS solutions including AWS Lambda, Amazon DynamoDB, Amazon Kinesis, Amazon QuickSight, AWS IoT and AWS Glue.
Irdeto (1.D51) will demonstrate Irdeto Server-Side Ad Insertion, an innovative advertising solution that allow pay TV operators, media owners, and broadcasters to maximize the value of premium ad inventory or support ad-funded services seamlessly and at scale. Irdeto Server-Side Ad Insertion is built with AWS solutions including: Amazon ElastiCache, Amazon DynamoDB, and Amazon CloudWatch.

Irdeto (1.D51) will demonstrate Irdeto Control, a multi-DRM solution, that allows pay TV operators and media distributors to scale with confidence and create new content monetization opportunities. Irdeto Control is built with AWS solutions including Amazon Route 53, AWS Global Accelerator, Amazon RDS, Amazon ElastiCache, Amazon Managed Streaming for Apache Kafka (MSK), and AWS Lambda.


Newsbridge (7.B09) will demonstrate a smart approach to digital asset management thanks to its multimodal indexing via artificial intelligence (AI), used for media logging, archiving, monetizing, or investigative research. Newsbridge builds with AWS computing, machine learning, serverless technologies and storage. Meet with Newsbridge at IBC


Optiva Media (B80), an EPAM Company, will be exhibiting its metaverse platform at booth 5.B80. Built with AWS technologies to ensure scalability, it allows Telco & Media companies to create their own metaverse supporting VR, AR and Web3D content.

Synamedia (5.A69) will showcase its suite of solutions to enrich, protect and deliver video, connecting to a bigger audience. Synamedia is cloud-native and built on AWS, offering robust, resilient, and scalable solutions.


Telestream (Booth 7.C16) will demonstrate powered by the Telestream Media Framework, built with Amazon EC2 and Amazon S3. The demonstration will feature media processing through using Telestream’s media encoders.


Vizrt (7.C01) will show live production in the cloud with NDI-native 4K switching, audio mixing and sports replay, with Viz Vectar Plus and NewTek’s 3Play 3P2, built with Amazon EC2, EBS and NICE DCV.

AWS + Partner Events

Dalet Pulse

Thursday, September 8th

7:00-9:00 PM

The College Hotel Foodbar and patio; Roelof Hartstraat 1 in Amsterdam

Dalet Pulse is a networking event co-sponsored by AWS and Bitmovin. Dalet Pulse offers an excellent opportunity to reconnect and celebrate the cutting-edge innovations the M&E industry is embracing.
Register Now

Amagi happy hour

Friday, September 9th, 2022

4:00 – 6:00 PM

Amagi Booth, 5.C76

All you ever wanted to know about the smart usage of spot instances

Saturday, September 10th, 2022

1:00 – 2:00 PM

Quortex Booth, 5.G53

Join experts for a presentation and Q&A about the Quortex unique patent with AWS Cloud and how to leverage spot instances for building a zero downtime system.

Register Now

ContentWise networking event

Saturday, September 10th, 2022

5:00 – 6:00 PM

ContentWise Booth; 5.C65

Dalet Afterworks

Saturday, September 10th, 2022

5:00 – 6:00 PM

Dalet Booth, 1.A47

Afterworks on the show floor, relax and catch up with your colleagues from all over the world.

Evening cruise with Fabric and AWS

Saturday, September 10th, 2022

5:30 – 7:00 PM

RAI mooring – next to the Beach Bar at Strandzuid

Join Fabric and AWS for a boat cruise aboard the “Brodero” from the RAI back into Amsterdam. There will be a brief program on the value proposition of Fabric and how it integrates seamlessly into your supply chain leveraging AWS components, followed by drinks, appetizers, and the beautiful scenery of Amsterdam.

Register Now

Watch the Grabyo team produce a live show

On Saturday, September 10 at 16:30, Grabyo (5.F45) will showcase its integration with Dejero’s mobile encoding units (2.B51) by producing a show live within the Grabyo platform. IBC attendees will see first-hand how simple and flexible a live production workflow can be in the cloud. Directly after the live show on Saturday, Grabyo (5.F45) will host a happy hour for attendees at its stand. Swing by to grab a drink and learn more about the latest developments in cloud-based video production.

Learn More

Visit AWS Partners at IBC

 Throughout the IBC exhibit halls, there are many AWS Partners that have completed the AWS Foundational Technical Review (FTR). The AWS FTR enables AWS Partners to identify and remediate risks in their products or solutions, providing specific guidelines to adopt a subset of AWS best practices to reduce risks around security, reliability, and operational excellence, as defined by the AWS Well-Architected Framework. Stop by their stand and see their solutions in action.

Accedo 5.D65
Adobe 13.D501, 7.B35
Amagi Media Labs Pvt. Ltd.. 5.C76
Ateliere Creative Technologies 5.G12, BS27
BCNeXXT 2.C17, 2.G110
Blackmagic Design 7.C49
Bitmovin 5.C68
Broadpeak 13.G111, 1.B79
Codemill AB 6.C11a
ContentWise 5.C65
Dalet 1.A47
EditShare 7.A35
Evergent Technologies, Inc 5.D32
Evertz 5.D65
EVS 10.A25
Globecast 1.B30
Grabyo 5.F45
Grass Valley 13.G107, 9.A01
Harmonic inc. 1.B20
Imagen LTD 1.C37d
Imagine Communications 2.B49
Interra Systems 7.C05
Irdeto 1.D51
JW Player 5.G57
Kaltura 1.D63
M2A Media 11.B10
MediaKind 1.D09
Mux 5.H47 
Newsbridge 7.B09
NVIDIA 13.L104, 7.B19
Optiva Media / EPAM 5.B80
Pebble 8.B75
Quantum Corporation 7.C39
Qumulo 7.C27
Qvest 10.C25
Radio.Cloud NexCast GmbH 8.C81 6.A16
Ross Video Limited 11.B10
SDVI Corporation 5.C69
Signiant 5.B82
Sony Media Cloud Services 13.D202
Hall 8 – 8.MS22
Synamedia 5.A66
TAG Video systems 1.C30
Telestream, Inc.. 7.C16
ThinkAnalytics 1.A74


Veritone, Inc.



Verimatrix 1.C23
Veset International Limited 5.D36
Vidispine 7.C14
Vizrt 7.C01
Zixi 1.D81


Stacy Lizzo

Stacy Lizzo

Stacy is the Global Partner Marketing Manager for M&E Partners at AWS.