Author: Tyler Holmes

Updated 08/04/2025 to include updates to abandoned cart use cases What is 10DLC? Ten-Digit Long Code, or more commonly shortened as 10DLC, is intended specifically for sending Application-to-Person (A2P) SMS in the United States only. If you don’t send text messages to recipients in the US, then 10DLC doesn’t apply to you. 10DLC was designed […]

Note: AWS End User Messaging is the service that provides SMS/MMS for all AWS services including Amazon Pinpoint. Learn more about MMS with AWS End User Messaging here. In our digital age, communication has evolved far beyond simple SMS, short for Simple Message Service. The rise of multimedia messaging has transformed the way we share […]

AWS End User Messaging offers marketers and developers the ability to send SMS to over 240 countries and/or regions around the world; giving users the global reach, scalability, cost effective pricing, and high deliverability that is required to build a successful SMS program. SMS is a flexible communication channel that facilitates different business requirements, including […]

AWS End User Messaging enables you to send text messages (SMS) to recipients in over 240 regions and countries around the world. End User Messaging supports all types of origination identities including long codes, 10DLC (US only), toll-free (US only), short codes, and sender IDs. NOTE: Certain subtypes of Origination Identities (OIDs), such as Free […]

SMS messaging is a great way to stay in touch with your customers and send them timely, relevant messages. However, it’s always required to get their permission before you start sending them texts. This is known as opting in. There are a few different ways to opt-in users to your SMS program. One common method […]

How to Migrate Your SMS Program to AWS End User Messaging In the fast-paced realm of communication, where every second counts and attention spans are shorter than ever, the choice of channels that you use to deliver your message to your recipients is critical. While we often find ourselves swept away by the allure of […]

As you may have seen in Jeff Barr’s blog post or in an announcement, Amazon Simple Email Service (Amazon SES) now provides bounce and complaint notifications via Amazon Simple Notification Service (Amazon SNS). You can refer to the Amazon SES Developer Guide or Jeff’s post to learn how to set up this feature. In this […]

The following 10DLC Campaigns, or, Use Cases outlined in Table 2 are currently supported by AWS End User Messaging. As part of the process to register for sending SMS to US based phone numbers you must select at least one Campaign that will be associated with the 10DLC number you procure. If you require more […]

In a previous blog post we walked through how to manage opt-outs for SMS in AWS End User Messaging using the V2 SMS and Voice API. The post detailed a scenario where a user needed to manage multiple use-cases such as marketing and One-Time Password (OTP) or Multi-Factor Authentication (MFA). This works great if all […]

Managing SMS can be challenging due to the continued increase in global regulation. One of the common functions that needs to exist for you to be in compliance is to be able to opt out your customers from receiving your communication when they request. AWS End User Messaging has the ability to automatically opt your […]