AWS Messaging & Targeting Blog
Tag: customer communications
How to create a WhatsApp custom channel with Amazon Pinpoint
How to add WhatsApp as an Amazon Pinpoint Custom Channel WhatsApp now reports over 2 billion users in 180 countries, making it a prime place for businesses to communicate with their customers. In addition to native channels like SMS, push notifications, and email, Amazon Pinpoint’s custom channels enable you to extend the capabilities of Amazon […]
How to build LINE messaging into business communications
In today’s interconnected world, businesses need to communicate with their customers through multiple channels. This means using a variety of messaging apps, social media platforms, and other communication tools to reach customers where they are. One such platform that has gained immense popularity in select Asian markets is LINE. As the biggest social network in […]
AWS Communication Developer Services (CDS) recognized in the 2022 Gartner Market Guide for CPaaS
2022 Gartner Market Guide for CPaaS recognizes AWS Communication Developer Services (CDS) Every business needs to communicate with customers through channels like email, SMS, notifications, voice, and even video. CPaaS, or Communications Platform as a Service, provers combine those capabilities into a single offering. Communication developers exploring new CPaaS solutions can read the 2022 Gartner […]
Advanced Amazon Pinpoint Templates using Message Template Helpers
Personalization of customer messages is a proven way to increase engagement of promotional and transactional communications. In order to make these communications repeatable and scalable, building personalization through templates is often required. Using the Advanced Template Capabilities feature of Amazon Pinpoint, it’s now possible to create highly customized templates used for email, SMS, and Push […]
Adding WhatsApp as an Amazon Pinpoint Channel
3/30/23 – Update – Please use this blog to create WhatsApp as a channel using Pinpoint without Twilio 8/19/2020 – Updated for clarity on Twilio sandbox requirements Amazon Pinpoint recently announced the general availability of custom channels. Custom channels enable you to extend the capabilities of Amazon Pinpoint via a webhook or AWS Lambda function. […]