AWS Messaging & Targeting Blog

Tag: Deliverability

Updating opt-in status for Amazon Pinpoint channels

In many real-world scenarios, customers are using home-grown or 3rd party systems to manage their campaign related information. This includes user preferences, segmentation, targeting, interactions, and more. To create customer-centric engagement experiences with such existing systems, migrating or integrating into Amazon Pinpoint is needed. Luckily, many AWS services and mechanisms can help to streamline this […]

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Amazon SES celebrates 10 years of email sending and deliverability

Amazon Simple Email Service (Amazon SES) turns 10 years old today. Back on January 25th 2011, Amazon Web Services (AWS) had only 15 services. Today, AWS has grown to over 180 services. Jeff Barr launched Amazon SES as part of his web evangelist blog. Much of what he wrote about then is still true today. […]

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How Amazon Simple Email Service supported the growth of email in 2020

Over the last 12 months, organizations of all types have increasingly needed to stay connected to their customers. With the move to virtual interactions accelerating across industries, email has remained a trusted channel for customer communications. Amazon Simple Email Service (SES) has seen record outbound email traffic in 2020, supporting critical customer communications during COVID […]

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Retrying Undelivered Voice Messages with Amazon Pinpoint

Note: This post was written by Murat Balkan, an AWS Senior Solutions Architect. Many of our customers use voice notifications to deliver mission-critical and time-sensitive messages to their users. Customers often configure their systems to retry delivery when these voice messages aren’t delivered the first time around. Other customers set up their systems to fall […]

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Announcing Dedicated IP Pools

The Amazon SES team is pleased to announce that you can now create groups of dedicated IP addresses, called dedicated IP pools, for your email sending activities. Prior to the availability of this feature, if you leased several dedicated IP addresses to use with Amazon SES, there was no way to specify which dedicated IP address […]

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SPF and Amazon SES

Update (3/14/16): To increase your SPF authentication options, Amazon SES now enables you to use your own MAIL FROM domain. For more information, see Authenticating Email with SPF in Amazon SES. One of the most important aspects of email communication today is making sure the right person sent you the right message. There are several […]

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Amazon SES IP addresses

One of the questions we get from time to time here at Amazon SES is “What IP address is my email going out through?” In this blog post we will see how to find the outgoing IP addresses that SES is using by querying the Amazon SES SPF records in DNS. What is an outgoing […]

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What is DMARC and should you use it?

This past year, the email industry launched a new standard to help senders protect their mail from being spoofed by phishing attempts.  Thus, DMARC was born.  It stands for “Domain-based Message Authentication, Reporting and Conformance.”  It’s a mouthful, but the impact of DMARC is significant.  LinkedIn has a good article describing what exactly DMARC brings […]

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Email Definitions: Feedback Loops

What goes around… Comes around! Does this proverb apply to your email-sending program? Probably not as much as you’d like. Ideally, you’d have a direct window into each interaction a recipient has with your message:  Did they actually open it? If so, did they scroll through it? Did they forward, delete, print, or file it? […]

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