From Startup to star performer

How AWS helps Cutover grow sales by quickly creating new solutions, deployed on AWS channels

Cutover makes people and automation work together, interconnecting teams and technologies through its Collaborative Automation solution for successfully managing IT disaster recovery, cloud migration, and release strategies. The company provides a single platform that orchestrates the complicated web of manual and automated activities to deliver a guided path through IT complexity.

Gaining value for the business and its customers

Cutover has expanded its sales across new channels, new packages, and new co-sell  opportunities. By leaning more and more into its partnership with Amazon Web Services (AWS), Cutover has optimized its working relationship across its entire team, gaining value for both its business and customers.

Built on AWS from day one, Cutover’s architecture is cloud-native. With its market moving to the cloud, Cutover sought to create a solution that helped customers on their cloud migration and resiliency journey. It needed a trusted, powerful cloud provider who could provide all the advantages that cloud offers, such as a marketplace and SaaS expertise. Cutover chose to work with AWS from day one for a number of reasons. AWS offered innovative technology, consistently predictable pricing, an ability to experiment and scale quickly and Cutover saw many other startups doing so well on the AWS partner ecosystem.

Increasing agility, reach, and revenue

Cutover’s Collaborative Automation solution interconnects teams, applications and technology to successfully manage operations across the IT estate of applications and services. It helps enterprises automate tasks with a single source of execution, resulting in a faster cloud migration, reduced risks, and cost savings. AWS supports Cutover’s agile mind-set and cloud-native framework, enabling it to quickly create, test, and deploy new features and solutions for its customers. Being in the AWS cloud enables Cutover to adapt quickly to changing market conditions, and innovate to meet customers’ growing needs. The company has been able to expand its market reach with new offerings such as its Guided Migration package, available on AWS Marketplace. AWS also enables Cutover to provide its customers with smooth onboarding, and a future-proof platform that scales as customers add new use cases to support their overall estate of IT applications and services.

Cutover’s partnership with AWS spreads across product, engineering, technical, sales, marketing, and customer success. Go-to-market collaboration with AWS teams enables new and enhanced solutions for Cutover’s customers. The company is also finding new  opportunities, expanding its solutions into new use cases, and opening up a global footprint. By leveraging AWS Marketplace, it is shortening sales cycles while still providing customers with the same, exceptional experience. Cutover can develop a new pipeline without being resource intensive. And by working with AWS ProServe teams, Cutover is gaining an even deeper understanding of the need for processes that scale. It can create templates for packages that make it easy for enterprises to start their cloud migration journey and then scale with speed.

A valuable partnership

Since joining the AWS Marketplace and using a tiered pricing model, Cutover has grown both pipeline and revenue. It has expanded its market reach with new packaged offerings, gaining scale without being resource intensive. And the partnership with AWS isn’t just at the leadership level. There’s been buy-in and collaboration from Cutover’s sales, marketing, product, and technical teams. From participating in training and taking certifications to attending AWS events, Cutover teams have been inspired to create new offerings based on advice and feedback from AWS.

“The partnership isn’t just at the leadership level, we’ve seen buy-in and collaboration from our sales, marketing, product, and technical teams”

- Gurdeep Kler, CRO, Cutover

Interested in growing sales by boosting business performance and agility? Find out more.

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How AWS helps Cutover grow sales by quickly creating new solutions, deployed on new AWS channels