How four leading businesses optimized real-time advertising performance
Achieving optimal price performance and accelerating innovation with real-time advertising on AWS
Advertising platform solutions and services
Leading advertising platforms on AWS
The Trade Desk Transforms its Real-time Bidding Strategy with AWS
The Trade Desk shifted their real-time bidding strategy to the cloud in 2019, building 3 real-time bidding sites on AWS. The company cut production deployment to 1-3 weeks, compared to 3-6 months for a physical data center. The company processes 30 million events per second on AWS for real-time advertising with m5d.metal and i3en instances running Aerospike for its cold storage of user profiles.
Integral Ad Science Goes All In on AWS to Scale Ad Verification Globally
A global leader in digital ad verification, Integral Ad Science migrated from physical data centers to AWS, optimizing time; reducing costs by 12 percent; and improving agility, scalability, and security.
NextRoll Cuts Compute Costs by 50% Using AWS Graviton2–based Amazon EC2 Instances
NextRoll processes more than 150 billion requests per day and ingests 600 terabytes of data daily with AWS for real-time advertising.
Nielsen Processes 250 Billion Ad Events per Day Using Serverless Computing on AWS
Nielsen is shifting its attribution business to be 100% cloud native on AWS and leveraging Amazon EMR to achieve up to 20% daily efficiency for its overall compute utilization.
GumGum Saves 62% on Real-Time Bidding and Machine Learning with Amazon EC2 Spot Instances
GumGum saves on compute, storage, and database costs while reaping the performance and flexibility benefits of the AWS architecture that supports its contextual analysis and brand-safety systems.
Innovate with key industry partners
Accelerate deployments and reduce heavy lifting with AWS Partners for Ad Platforms.
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Running ultra-high throughput ad tech workloads on Aerospike
See how The Trade Desk implements Aerospike on AWS to support millions of queries per second at the edge for real-time bidding and peak loads of 20 million writes per second.
AppsFlyer Prevents Mobile Ad Fraud through Cost-Effective Processing of 100B Events per Day
AppsFlyer uses AWS compute, including Amazon EC2 Spot Instances, to process 100 billion daily events and save its customers $8.1 million every day.
Leadership session: Digital marketing and ad technology
Industry leaders share stories about how they used AWS to enable breakthroughs in areas such as customer data collection, identity resolution, audience targeting, and more.