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Retail & Consumer Goods

  • Overview

Consumer Packaged Goods Marketing on AWS

As consumers prioritize convenience and availability over brand loyalty, AWS can help CPG companies create meaningful consumer engagement with technologies developed and market-tested over the last two decades.

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Build Great Brands Consumers Love

How CPG companies can use AWS to personalize brand experiences and drive consumer loyalty.

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Improve marketing efficiency and consumer loyalty

Maximize marketing effectiveness and grow consumer loyalty through augmented insights, advertising optimization, and AI-driven personalization with AWS. Now, you can focus on connecting with consumers in meaningful and relevant ways while driving greater return on advertising spend—not building or maintaining the infrastructure to make it happen.

Benefits

Create Meaningful Consumer Connections with AWS

Using AWS data lakes, databases, and ML, marketers and data-science teams can track billions of events per day, apply ML to connect dots from views to purchases, and generate new insights to drive increased marketing effectiveness.
Improve return on advertising spend through insightful analytics, bidding, and marketing optimization. With more opportunities to optimize compute performance and costs, AWS is the cloud standard for advertising platforms that buy, serve, and measure hundreds of billions of ads per day.
AWS offers unmatched breadth and depth of services to help marketers reach consumers with timely, relevant, and personalized messages at every touchpoint. Companies with no prior ML experience can easily build sophisticated capabilities into their applications to improve effectiveness and scalability.

Improve consumer engagement while protecting privacy

AWS helps CPG companies maximize advertising effectiveness, improve loyalty, and drive revenue by creating an integrated consumer experience. With advanced analytics, you can personalize interactions and drive efficiencies across all marketing activities—while protecting your consumers’ privacy.

Customer stories

We work with the industry’s leading consumer packaged goods (CPG) companies—innovators and pioneers—who expect more from their technology partners and know that great experiences speak louder than words. Learn more about the exciting ways CPG companies are leading their customer journeys with AWS.

Innovate with key CPG industry partners

Discover purpose-built solutions and services from an expansive network of industry-leading AWS partners specializing in manufacturing.

See all AWS CPG Partners »

Treasure Data

Treasure Data logo featuring a blue diamond icon and the company name in blue text on a white background. Treasure Data offers an enterprise Customer Data Platform that balances privacy and data to power great customer experiences in marketing, service, and sales. Learn more

Twilio Segment

Twilio Segment logo in green on a white background. Twilio Segment offers a customer data platform (CDP) that helps consumer brands collect, clean, and control your customer data. Learn more

Amperity

Black and white horizontal AWS logo in a rectangular format. An Enterprise CDP, Amperity accelerates the way brands identify, understand, and connect with their customers by leveraging AI to deliver a comprehensive and actionable Customer 360. Learn more

Sprinklr

Sprinklr logo with colorful splash design and the word 'sprinklr' in black text. Sprinklr helps the world's biggest companies make their customers happier across 30+ digital channels—using industry-leading AI to create insight-driven strategies and better customer experiences. Learn more

Algonomy CDP

The Algonomy logo featuring the company name in bold letters with a stylized power button in the letter 'O'. Algonomy CDP delivers actionable algorithms and personalized engagement, to help CPG brands impact every aspect of their business, from supply chain management and merchandising, to marketing and customer engagement. Learn more

Capillary Technologies

Capillary logo with a green abstract symbol and the word 'capillary' in lowercase letters Capillary Technologies provides cloud-based omnichannel customer engagement solutions powered by AI, to give consumer brands a 360° single view of their consumers and drive highly personalized experiences. Learn more

AWS Service partners

Our network of AWS CPG Service Partners offers strategy and deployment services to CPG brands to help accelerate their digital transformation and innovation journey across all areas of the enterprise.

See all AWS CPG service partners »

Deloitte

Deloitte logo in black text with a small green dot on a white background. AWS and Deloitte empower CPG companies to transform their business, innovate faster, and grow ahead of the curve by combining cloud technologies with deep experience. Learn more

Merkle

AWS Marketplace logo with blue and orange text on a transparent background. Merkle helps brands transform their organization using data, analytics, and technology to create meaningful, personalized customer experiences.Learn more

Sigmoid

Sigmoid company logo featuring stylized data points forming a sigmoid curve above the word 'SIGMOID' in red. Sigmoid’s customer analytics solutions provide CPG brands and retailers with detailed insights to carry deep data-driven segmentation and improve customer engagement.Learn more

Fractal Analytics

The PayPal logo consisting of stylized blue and yellow shapes with the text 'PayPal' on a dark background. Fractal Analytics helps power every human decision in the enterprise by bringing analytics & AI to the decision-making process.Learn more

Improve the customer experience

Coca-Cola Freesytle marketing uses AWS to drive value with touchless pouring for custom drinks.

Read the case study
A person selects a beverage on a Coca-Cola Freestyle vending machine using a mobile app, with various drink options displayed on the machine's screen.

Resources

Third-party Cookies are Going Away: What Should Retailers Do About It?

Third-party cookies are essential for targeting ads to potential buyers. If they go away, CPG companies will need to find new ways to run efficient marketing campaigns. Learn how you can prepare to successfully navigate the change.
Read the blog

Seven Ways to Improve the Customer Path to Purchase Journey

Learn the technology strategies CPG should consider to enhance the customer journey.
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The Path to Direct-to-Consumer Sales for CPGs

With the recent explosion of ecommerce, CPG companies are wondering how to quickly roll out or expand their DTC strategies with as little risk as possible and at a reasonable cost. Luckily, we have a solution.
Read the blog