AWS for Games

Customers

Betting and Gaming Technology

Industry-leading IT services and solutions for use by licensed Betting & Gaming operators and suppliers

Benefits

AWS customers are obligated to ensure that their use of AWS complies with relevant betting & gaming laws in the jurisdictions in which they operate, including securing all necessary operating licenses/permits and other approvals required by relevant regulatory authorities.

Infrastructure for data residency

AWS Hybrid Edge services designed to address data residency, privacy, and other regulatory requirements with AWS managed infrastructure in your local jurisdiction.

On demand scale for large events

AWS was built to handle the scale of league championship events by elastically scaling to support peak traffic with low latency, and avoid interruption.

AI/ML powered responsible gaming

Customers can use AWS’s data analytics, artificial intelligence, and machine learning (AI/ML) services to build solutions for Responsible Gaming, Content Generation, Fraud Detection, and Personalization.

Elevate the player experience

AWS enables Betting & Gaming organizations to deliver high-quality, low-latency, and interactive live content directly to players, enhancing player engagement experiences.

Explore solutions by use case

Compliance and Player Protection

Solutions that enable the Chief Compliance Officer to mitigate risks, protect sensitive player data, maintain operational integrity, and foster trust and credibility.

Betting and Gaming Operations

Solutions that enable the Chief Information Officer (CIO) to create a secure online experience, optimize game play, and drive player engagement and monetization.

Player Engagement

Rapidly implement personalized game, bet, and promotional offer recommendations to enhance patron experiences and maximize engagement.

Payment and Risk Management

Solutions that enable the Chief Compliance Officer to ensure regulatory compliance while maximizing operational efficiency and player satisfaction.

AWS services

AWS Outposts

Run AWS infrastructure and services on premises to comply with in-jurisdiction Betting & Gaming workload locality requirements.

AWS Local Zones

Deploy to AWS edge infrastructure in furtherance of complying with in-jurisdiction Betting & Gaming workloads locality requirements at pay-as-you-go pricing.

Amazon Personalize

Deliver personalized game, bet, and offer recommendations.

Amazon Pinpoint

Personalize and send the right marketing message at the right time to keep patrons retained and engaged across SMS, email, push, in-app, and voice.

Amazon SageMaker

Deploy and train machine learning models utilizing structured and unstructured data to automate and augment marketing content creation, betting model development, and game production processes.

Amazon Fraud Detector

Leverage machine learning capabilities to detect online fraud faster.

The easiest way to create immersive online sports betting & iCasino experiences - Amazon IVS

Amazon IVS delivers both low and real-time latency streaming to help you build and scale engaging betting platforms that captivate players and maximize engagement.

Learn more about Betting and Gaming Technology and IVS

Customer stories

Read what our customers are saying about why they build their regulated gaming technology on AWS.

Cutting TCO by 20% While Achieving High Availability Using AWS with PokerStars

Operated by Flutter Entertainment, PokerStars is one of the largest online poker sites in the world. The company delivers online games to 3.4 million players across 140 countries. Learn how PokerStars' migration to AWS scales to millions of players while reducing operational complexity.

Read the case study

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Building the Future of Sports Betting: FanDuel's AWS Journey

Learn why FanDuel relies on AWS to provide its fans with a reliable and low-latency experience.

Watch the video

Andrew Sheh, Chief Technology Officer at FanDuel, sitting in a chair with a dark background and a name/title overlay.

Betsson accelerates time-to-market and improves iGaming experience with AWS

AWS Outposts gives Betsson much faster time to market. When it is ready to expand its operations into a new jurisdiction, all Betsson has to do is to extend its Availability Zone to the next Outpost that it sets up. In addition, Betsson pairs Outposts up with Amazon CloudFront to have data as close to customers as possible, delivering near real-time iGaming experience.

Watch the video

Handling 4x More Bets per Minute for SPRIBE’s Aviator Game Using AWS

Online gaming company SPRIBE migrated to AWS to support its rapid growth, increasing availability and handling 4 times more bets per minute while reducing costs.

Read the case study

Two screens displaying the Aviator game interface with multiplier values and a chat section visible.

Protect players with AWS WAF threat intelligence

Learn how AWS WAF threat intelligence features help protect the player experience for betting and gaming customers.

Read the blog

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Kambi increases operational efficiency by 50% using AWS

Kambi, a sports betting software-as-a-service provider, increased operational efficiency by 50 percent, reducing its code base by 20 percent, streamlining its network setup, improving overall connectivity, and strengthening its security posture using AWS Cloud WAN.

Read the case study

Kambi exhibition booth at a trade show, featuring illuminated signage, partner logos, and digital displays promoting sports betting solutions.

NSUS Group Enhances Financial Fraud Prevention System with Amazon SageMaker

By integrating machine-learning (ML) technology from Amazon Web Services (AWS), NSUS has streamlined its detection processes through automated systems, helping to create a secure gaming environment underpinned by advanced technology.

Read the case study

A smartphone and laptop displaying the GG Poker app and website, featuring a "Welcome Bonus" promotion with icons for various poker games and features.

Innovate with key industry partners

Discover purpose-built AWS for Games solutions and services from an extensive network of industry-leading AWS Partners who have demonstrated technical expertise and customer success in building solutions on AWS.

Aerospike

Aerospike helps operationalize data for rapid access in betting & gaming. We power key capabilities like identity, matching, leaderboards, wallets, and more. Learn more about Aerospike

AppsFlyer

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Keep your players playing and coming back for more by leveraging holistic measurement data and tools that will help you acquire, retain, and engage high-value players. Learn more about AppsFlyer

Databricks

Use Databricks on AWS to support responsible gaming behaviors among your customer base. Learn more about Databricks

PolyAI

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PolyAI conversational assistants accurately resolve customer enquiries and unlock data-driven operational improvement by understanding every caller regardless of accents, dialects, language, how they speak or what they say. Learn more about PolyAI

Fraud.net

Transaction AI is a high-performance transaction monitoring, fraud prevention, and revenue enhancement platform for financial services and digital commerce companies. Learn more about Fraud.net

Seon

SEON is transforming how top-tier fraud and risk teams combat fraud to empower businesses to detect and prevent potential threats before they happen. Learn more about SEON

Darwinium

Darwinium is a next generation digital security and fraud prevention platform running on the perimeter edge, protecting every customer interaction from fraud, scams and online abuse. Learn more about Darwinium

Jumio

Jumio provides online identity verification (eKYC) services, verifying over 500 country ID documents & employing AI in fraud detection. Learn more about Jumio

Veriff

Veriff is building infrastructure for trust enabling any website and mobile application to match the person with government issued ID. Learn more about Veriff

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