Collaborate with brands, publishers, and partners to drive innovation and growth
Privacy-enhanced data collaboration on AWS
Benefits
Modernize your advertising technology
Protect underlying data
Maintain control of your first-party data with privacy-enhancing controls and reduce movement out of your AWS account.
Securely unlock better data insights with your partners
Gain unique insights and enhance your data working with your partners to plan and optimize advertising and marketing campaigns.
Protect underlying data and intellectual property
Maintain control of your first-party data using a broad set of privacy-enhancing controls that supports stringent data-handling policies.
Reduce development time and accelerate time-to-value
Choose from a broad range of purpose-built services, off-the-shelf deployments, customizable architectures, or partners solutions to overcome signal loss.
Use cases
Explore collaboration use cases
Match disparate consumer records
Enable end-to-end campaign planning and activation
Measure and optimize campaign performance
Personalize customer interactions
Empower insights with generative AI
Improve audience segmentation and addressability
Recommend and optimize audience targeting and segmentation for advertising campaigns informed by customer journey, experience, and enterprise data.
Get inspired
Customers are rapidly evolving their technology stacks to optimize data security, maximize campaign performance, improve monetization, and innovate around first-party data solutions.
Services to build and scale
Featured solutions to rapidly solve business challenges
Vetted solutions and architectural guidance for privacy-enhanced data collaboration, whether you prefer off-the-shelf deployments, or customizable architectures.
Featured AWS Partners
Leverage the broadest set of partner offerings to reimagine privacy-enhanced data collaboration to generate insights, and interoperate with your existing and future technologies.
