APN Spotlights

Explore AWS Partner Network (APN) Spotlights to learn how APN Partners differentiate themselves in specific solution areas.

AWS Retail Competency Partner Spotlight

AWS Retail Competency Partners provide innovative technology offerings that accelerate retailers’ modernization and innovation across all areas in the enterprise. These include customer engagement, supply chain and distribution, physical, digital, and virtual stores, advanced retail data science, core retail business applications, finance, and IT.

AWS Retail Competency Partner Stories

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L'Occitane used Contentsquare SaaS to map all user checkout journeys, beginning at the shopping bag page. Contentsquare helped L'Occitane visualize where visitors dropped off, enabling the retailer to make data-driven UX improvements to increase conversion rates.


Footasylum uses the Peak AI System to provide predictive analytics and prescriptive guidance for targeting specific groups of customers to achieve higher revenues. By leveraging Peak AI, Footasylum unified its customer data and created personalized marketing campaigns.


Franklin Planner worked with Pivotree to improve website scalability and reduce costs by 40% with Oracle Commerce on AWS.

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Stylight worked with Cloudinary to develop a cloud solution that could quickly manage, host, and serve millions of product images a month. With Cloudinary's solution, Stylight can stand up new stores in just two hours, while also increasing conversion rates and revenue per visit.

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Home & Shopping worked with Singular to scale its shopper acquisition and engagement efforts. The marketing intelligence solution helped Home & Shopping achieve a 73% increase in quarter-over-quarter ROI, reduce ad fraud, and better analyze its marketing performance.

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Pacific Market International (PMI) worked with Amperity to consolidate over 10 disparate data sources and feeds to provide PMI with a single view of the customer, enabling delivery of personalized communications and 7x the previous conversion rate.

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FARM Rio sought to create an omnichannel, differentiated customer experience not just for in-store, but for online customers. The retailer worked with VTEX to create a solution that reduced delivery times, increased customer satisfaction, and grew revenue, especially for online sales during Black Friday.

APN IoT Partner Spotlight

Amazon Web Services (AWS) and its IoT partner community play a key role for customers. With AWS IoT services and the AWS Partner Network (APN), companies can plan, develop, and successfully execute IoT projects that meet specific business needs.

Internet of Things Partner Stories


Salus Connects Devices with Ayla Networks and Analyzes Data with Splunk to Build Value-Added Solutions on AWS for the Next-Generation Smart Home.


Urban Waste Collection Powered by IoT and AWS Infrastructure.


Stonehenge NYC & Klika Tech – Bringing the Apartment of the Future to Today's Tenants.


Luxoft and Vantage Power Enable Powertrain Innovation and Safety with AWS IoT Telemetry.

APN Startup Partner Spotlight

The AWS Partner Network (APN) helps tens of thousands of startups launch and scale their business on AWS. The APN provides valuable business, technical, and marketing support to help companies build, market, and sell their AWS offerings. From early-stage to late-stage startups, we offer credits, training, and resources like the AWS Activate Program to support all types and sizes of startups from across the globe.

APN Startup Partner Stories

Customer Success Stories from APN Global Startups

AWS Competency Program Partner Spotlight

The AWS Competency Program is the global Partner program focused on providing guidance on the most qualified APN Technology and Consulting Partners who have deep expertise and proven customer success.

ZeroLight's Audi 3D Car Configurator: AWS Industrial Software Competency
Amazon Web Services Nonprofit Competency Program Partner - Softchoice
Amazon Web Services Nonprofit Competency Program Partner - Classy

APN Storage Partner Spotlight

APN Storage Partners help build secure, efficient, and cost-effective solutions using trusted products, with the scale and reliability of the AWS Cloud. 


By Kumar Nachiketa, Partner Solutions Architect at AWS


By Henry Axelrod, Partner Solutions Architect at AWS


By Tom Tasker, EMEA Storage Partner Solutions Architect at AWS


By Kumar Nachiketa, Partner Solutions Architect at AWS

APN Machine Learning Partner Spotlight

APN Machine Learning Partners leverage customers' existing data to drive better decision-making and innovative solutions. 


Royal FloraHolland, the world’s largest flower auction company, needed to go digital, create IT infrastructure, and become more data-driven. The company engaged Xebia to help build a data science program internally and begin to develop machine learning tooling and applications.

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LinkSquares provides an automated, software-based solution to streamline post-signature contract analysis. The company needed to optimize its existing solution in order to conduct contract analysis efficiently and accurately at scale. The team engaged with SFL Scientific to build a custom machine learning solution.


TINE is a Norwegian cooperative owned by farmers that’s creating new ways to combine technology, animal science, and age-old knowledge to create better dairy products. TINE engaged with Crayon to help improve its insights, predictions, and analyses using ML on AWS.

AWS Managed Service Provider Program Partner Spotlight

AWS Managed Service Provider (MSP) Partners are skilled at cloud infrastructure and application migration. They deliver value to customers by offering proactive monitoring, automation, and management of their customers' environments. 


Silver Lining's mission is to help companies successfully build on AWS in China. Mary Kay relies on Silver Lining’s CloudEasy management platform to automate a majority of Mary Kay’s operation and maintenance services while also using tools on AWS to automate alarm triggers as well as process events (such as operation and maintenance events) to conduct billing and log analysis at scale.


Yamaha was spending too much time replacing hardware and handling routine maintenance tasks. Yamaha decided to migrate to the AWS Cloud and selected 2nd Watch to assist with the migration. 2nd Watch was able to meet Yamaha's rapid timing for migrating to AWS, manage Yamaha's environments, and provide ongoing optimization and planning services to Yamaha.


Allergan developed the TrueTear Intranasal Tear Neurostimulator, an electronic medical device with the ability to connect to a mobile application. Allergan turned to Smartronix to assist with the implementation, architecture, and management of the application's backend infrastructure on AWS. Smartronix has been building, hosting, and supporting complex IT deployments for decades.

APN Blockchain Partner Spotlight

APN Blockchain Partners provide validated solutions for implementing blockchain technology and distributed ledger technology (DLT) on AWS. They specialize in leveraging blockchain and DLT to provide transparency, efficiency, and security for multi-party processes and transaction automation. 


BlockApps STRATO is a rapid deployment blockchain platform built for business networks.


Sextant Blockchain Platform
by Blockchain Technology Partners

Sextant is a powerful blockchain management platform that delivers one-click deployment of enterprise-grade Hyperledger Sawtooth networks.


Kaleido offers a full-stack SaaS for creating, operating, and scaling enterprise blockchain solutions.

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