IT2GO Enhances Customer Relationships through the AWS Partner Transformation Program (PTP)
Digital solutions provider IT2GO Solutions (IT2GO) expanded its cloud services and grew its customer base by participating in the AWS Partner Transformation Program (PTP). Before the AWS PTP, AWS Partner IT2GO acted as a reseller of AWS services but did not provide technical support after the sale; it wanted to strengthen its cloud capabilities to transform customer relationships. IT2GO developed solutions to accelerate business growth, organize internal processes, and increase its capacity for technical support. Through the program, IT2GO expanded its cloud services to comprise 30 percent of its business and grew its customer base by over 600 percent.
Using the AWS PTP to Transform Customer Relationships
IT2GO Solutions (IT2GO) needed to transform its customer relationships to become more competitive in the cloud market. The digital services company and Amazon Web Services (AWS) Partner was a reseller of AWS solutions but wanted to improve its capacity to provide technical support to customers after the sale. IT2GO strengthened its cloud offerings, expanded its support capacity, and improved internal processes by participating in the AWS Partner Transformation Program (AWS PTP), a comprehensive assessment, training, and enablement program that helps AWS Partners build a successful and profitable business.
Extending Customer Conversations
Based in Quebec, IT2GO delivers solutions to public and private sector customers, including schools, government entities, and companies. However, its conversations with customers often ended after implementation. “We weren’t providing services after the sale,” says Anthony Blais, Head of Enterprise Information Technology Solutions at IT2GO. “We needed a way to keep regular contact with our customers and help complete their journeys to the cloud.” IT2GO also wanted to aid its long-term growth. “We quickly realized that the AWS PTP would be useful, not only for improving our cloud services but also for making our internal processes more efficient,” says Blais. “We have seen a rapid growth in infrastructure over the past 3–4 years, and we needed guidelines to help manage it.”
Expanding Cloud Computing Capabilities
IT2GO began the AWS PTP 100-day onboarding process in July 2020. Through the program, it strategized solutions to accelerate business growth, organize internal processes, and increase its capacity for customer support. For example, the company streamlined its process for managing cloud services. “We couldn’t manage an AWS deployment in the same way we managed hardware,” says Blais. “So we created a different project management process for our cloud services. Participating in the AWS PTP helped us accomplish this.”
IT2GO expanded its cloud capabilities by achieving multiple AWS Certifications, including AWS Certified Cloud Practitioner, which validates cloud fluency and foundational knowledge of AWS services. Using these skills, IT2GO can help its public sector customers comply with government mandates, which require all public entities to be on the cloud. IT2GO can complete migrations within a few weeks, compared to the months it took previously.
“Our participation in the AWS PTP has shifted how our customers see us. We’re not only a traditional reseller but also a trusted cloud advisor.”
- Anthony Blais, Head of Enterprise Information Technology Solutions, IT2GO
After participating in the AWS PTP, IT2GO grew its cloud services to comprise 30 percent of its business. The company also grew its customer base by over 600 percent. “Participating in the AWS PTP helped us identify our strengths and the strategies we need to be successful,” says Blais. “That differentiates us from our competitors. Now, we can implement AWS solutions, support our customers’ journeys to the cloud, and grow with them at the same time.”
Continuing to Grow Cloud Services
IT2GO plans to further expand its cloud services and obtain an AWS Education Competency, which recognizes AWS Partners that deliver solutions to facilitate teaching, learning, and modernizing digital operations. Participating in the AWS PTP helped IT2GO become more agile, efficient, and competitive. “Our participation in the AWS PTP has shifted how our customers see us,” says Blais. “We’re not only a traditional reseller but also a trusted cloud advisor.”
About IT2GO Solutions
APN Program Participation
Published October 2021