AWS Startups

AWS Startup Insights

The latest launches, best practices, and technical deep-dives curated for startup builders

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Build, migrate, and operate with control in AWS Startup Advisor

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By Khushboo Shah, Director of Acquisition & Customer Experience for AWS Startups | 13 October 2026

AWS Startup Advisor, the AI-powered build assistant that helps startups build and migrate on AWS, is adding new migration paths, cost and credit visibility, and relevant discounts. The new capabilities help startups move applications built with Lovable, Bolt.new, and Replit to AWS, plan Azure-to-AWS migrations, understand AWS costs and credits, prepare AWS Activate applications, and discover relevant discounts on the tools and services startups already use.

AI Gets Physical: The Global Startups Readiness Index

By AWS | 8 October 2026

A new generation of startups is building AI that works in the real world, not just on a screen - teaching machines to see, move, and work alongside people. We surveyed 4,420 startups across 20 countries: one in seven is already building physical AI, pairing AI models with sensors, robotics, and intelligent hardware to perceive, reason, and act on their own. These builders are moving fast - 86% expect to grow their headcount over the next two years, and three in four expect physical AI to go mainstream in their industry within five years. But only one in four builders say their market is ready to deploy physical AI. The economies that close that gap first will capture the growth.

Download the full report for the country rankings, the readiness gap by market, and a closer look at who's building physical AI.