Clarity Revolutionizes Business Travel Management with a Fast, Accessible, Secure, and Compliant Solution on AWS for Seamless Experiences

The business travel management company used in-depth research and focus group discussions with its customers to determine what kind of booking solution to build. To translate these requirements into a compelling solution, Clarity turned to AWS and worked alongside DataArt, an AWS Partner.

DataArt built the solution from the ground up, starting with a hotel booking feature and gradually adding flight and rail bookings. It was involved from initial design to development, providing support when the solution went live and continuing to deliver new features afterward. “Clarity brought the domain expertise, and DataArt helped build this idea,” says Nick Boni, senior solutions consultant at DataArt. “DataArt brought in its engineering and product expertise to support and collaborate with Clarity’s in-house product and engineering leads.”

DataArt used an AWS Well-Architected review so that the solution was secure, high performing, resilient, efficient, and aligned with architecture best practices. Data governance, security, and compliance were priorities for the solution, especially because Clarity has several government customers. So, DataArt used solutions like AWS CloudTrail to track user activity and API usage and AWS Security Hub to automate AWS security checks and centralize security alerts. It strengthened security further by deploying Amazon Macie, a data security service that uses machine learning and pattern matching, provides visibility into data security risks, and offers automated protection against those risks.

The AWS Shared Responsibility Model—which makes security and compliance a shared responsibility between AWS and its customer—provided further reassurance. “Our government customers have migrated to the new solution,” says Ruth Nicholls, head of product at ClarityGo. “That proves we’ve been successful in allaying their concerns.”

Clarity gave its customers a seat at the solution design table by asking them what they wanted and used the feedback it received from beta customers to enhance ClarityGo. For instance, based on customers’ suggestions, it follows the data minimization principle—collecting the minimum amount of data needed for booking and storing it for only as long as it is needed. Even after the solution went live, customers can share their feedback with Clarity, and the company uses it in the feature development road map.

ClarityGo was launched in 2024, offering hotel, flight, and rail bookings along with car rentals through a web interface and a mobile application. The one-stop solution offers unified searches for a customer’s booking needs and gives fast results. It helps customers personalize content and take control of their travel management. Customers can choose certified sustainable accommodation and use tailored dashboards and data insights to track and reduce carbon dioxide emissions of their travel choices.

ClarityGo has Web Content Accessibility Guidelines 2.2 Level AA accessibility accreditation from the Digital Accessibility Centre, and it has undergone technical audits and robust testing by users with different disabilities including vision, hearing, learning, and mobility impairments.

Since its launch, ClarityGo has seen over 1 million bookings, with an average of 2 million product searches a month, 45,000 sessions a day, and 9 bookings per minute, as more customers get onboarded to the new solution. Online adoption rates have increased from 70 percent to an average of 85 percent, with some customers achieving rates as high as 96 percent.

The success in usability and online adoption resulted in a decline of over 23 percent in the number of contacts to Clarity’s offline teams over the past 12 months, highlighting its effectiveness in delivering seamless, self-service solutions. ClarityGo has also helped the company grow its business through new customer acquisition. At the same time, its costs are stable because its hosting cost on AWS has not changed with business growth. 

“The impact of ClarityGo isn’t just about swapping a piece of technology; it’s about business transformation,” says Andy Hawkins, head of engineering at Clarity. “The technology is doing the heavy lifting and providing a scale that we didn’t have earlier.”

The success of the solution has encouraged the team to extend ClarityGo’s functionality, using support from the DataArt and AWS teams. “The collaboration between Clarity, DataArt, and AWS is the foundation that makes ClarityGo reliable and effective,” says Hawkins. “Other companies that tried to build similar solutions haven’t always succeeded, and we couldn’t have done it without each of the three parties working collectively to achieve it.”

Clarity’s customers are happy with the performance, speed, stability, and wide range of travel options available on ClarityGo. “Having the solution on AWS reassures our customers, especially those who don’t fully understand the technology, that ClarityGo is sound and stable,” says Nicholls.

ClarityGo is designed to add new capabilities and take them to market quickly. “We will rummage around in the AWS toolbox to pick out new services that we can bring into the system,” says Hawkins.

Clarity will continue to innovate to provide seamless business travel management experiences on ClarityGo. “We’re incredibly proud of ClarityGo—a booking solution shaped by the expertise of our team, DataArt, and AWS, designed to meet our customers’ unique needs,” says Sue Chapman, executive director of product and commercial at Clarity. “Our teams have worked tirelessly to bring innovation to life, and seeing its real impact is deeply rewarding. We remain committed to pushing boundaries, challenging expectations, and making a meaningful difference.”