AWS Partner Network (APN) Blog

Category: Amazon Personalize

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Measuring the Effectiveness of Personalization with Amplitude and Amazon Personalize

Companies attempting to deploy personalized customer experiences face many challenges. To do personalization well, you must understand the behavior of specific user segments and their affinities for specific products. However, you can’t uncover affinities and propensities without product analytics. Learn how to combine Amazon Personalize’s machine learning algorithms with Amplitude’s product intelligence platform to track user behavior in real-time.

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