Category: Amazon Personalize

AWS artificial intelligence services can serve as a kind of ready-made building block that enable companies of all sizes and sectors to gain experience and create their own AI services, without having to build the fundamental functions from the bottom up. Via the cloud, companies can access AWS AI services and create their own chatbots, image analysis, or personalization tools, for example. To implement and customize these services, companies can draw on the expertise of Trivadis – Part of Accenture.

Companies attempting to deploy personalized customer experiences face many challenges. To do personalization well, you must understand the behavior of specific user segments and their affinities for specific products. However, you can’t uncover affinities and propensities without product analytics. Learn how to combine Amazon Personalize’s machine learning algorithms with Amplitude’s product intelligence platform to track user behavior in real-time.