Salesforce and AWS Accelerate Agentic AI Transformation for Agentic Enterprises

By: Ruba Borno, VP Global Specialists and Partners – AWS
By: Brian Landsman, CEO of AppExchange & Global Partnerships – Salesforce

With AI agents, we’re witnessing the most transformative development in technology since the creation of the internet. Salesforce’s Agentic Enterprise Index revealed that in just the first half of 2025, the number of agents created and deployed by businesses jumped 119%, employee interaction with agents grew 65% month over month, and conversations stretched 35% longer – signaling agentic systems are becoming indispensable in the workplace.

As Salesforce and AWS approach a decade of collaboration, the focus remains on innovating for shared customers, like Deel, Expedia Group, Toyota Motor North America, and 1-800Accountant, by making it easier, safer, and faster for them to harness these powerful technologies without compromising security or trust. Together, AWS and Salesforce are pioneering solutions and laying the foundation for agentic enterprises through four core pillars: unified data, secure and interoperable AI agents, modernized contact centers, and streamlined customer procurement of AI solutions through AWS Marketplace.

“AWS and Salesforce have built a partnership that works – Salesforce has become the fastest-growing seller on AWS Marketplace with more than $2 billion in lifetime sales in less than 18 months. Over the past decade, we’ve worked together to innovate for customers, reducing friction in how they access the technology they need to advance their business. From integrating Salesforce’s Data 360 Clean Rooms with AWS Clean Rooms to enable secure data collaboration, to Salesforce’s Agentforce platform leveraging AWS Marketplace for streamlined deployment, we’re helping enterprises confidently deploy agentic systems that are accessible, secure, and deliver real outcomes.”
-Ruba Borno, VP Global Specialists and Partners, AWS

“This next phase of the Salesforce and AWS partnership is about helping businesses continue to evolve into agentic enterprises where every company operates with infinite capacity, precision, and speed by pairing human expertise with AI-powered agents. By leveraging integrations across Salesforce and AWS, we’re helping our customers unlock AI’s value–by securing data access, advancing interoperable agentic workflows, and delivering innovative experiences that scale. ”
-Brian Landsman, CEO of AppExchange & Global Partnerships

Enabling Safe, Simple Access to Valuable Data

At the core of every successful AI deployment is accessible, trusted data. Salesforce’s Zero Copy functionality in Data 360 allows enterprises to access and analyze data stored across systems like Amazon Redshift without duplication or data movement, reducing complexity while accelerating insights.

With Data 360 and AWS, customers like 1-800Accountant are unifying their data, ensuring real-time access and management. Using Zero Copy integration, Data 360 connects directly to Amazon Redshift without requiring manual data moves, creating a comprehensive 360-degree view of each client. This unified foundation allows instant, 24/7 responses through Agentforce for a wide range of inquiries, including complex tax questions, without the need to book appointments. As a result, Certified Public Accountangs (CPAs) and their teams can prioritize high-value conversations. For example, by integrating data from Salesforce, AWS, and the IRS website, 1-800Accountant’s AI agents now resolve 70% of routine inquiries during tax season autonomously, significantly boosting efficiency and elevating the customer experience.

“Zero Copy is a significant value driver. We don’t have to replicate every piece of data, which is crucial with hundreds of millions of transactions. With Data 360 and AWS, our AI agents can create personalized customer experiences and deliver meaningful answers. ”
-Ryan Teeples, CTO, 1-800Accountant

Building on this success, Salesforce recently introduced Data 360 Clean Rooms which natively integrates with AWS Clean Rooms to create privacy-enhanced environments where multiple parties can collaborate on collective insights without exposing raw data. Thanks to Zero Copy connectivity, this integration lets companies collaborate and analyze collective data to unlock insights in a secure manner, regardless where their data resides, preserving stringent privacy and compliance protections. This control empowers customers to unlock richer, joint analytics and enable strategic initiatives with confidence. Expedia Group Advertising, for example, is able to empower advertisers, such as major hotel brands and airlines, to measure true return on ad spend by evaluating campaign performance against converted Expedia Group books and direct bookings, ensuring ad dollars efficiently drive conversions.

Expanding Model Choices, Agent Collaboration, and Interoperability

Salesforce and AWS give enterprises the security they need to deploy trusted AI. Salesforce’s Agentforce platform, featured in AI Agents and Tools in AWS Marketplace, empowers enterprises to easily deploy interoperable, multi-vendor AI agents that collaborate seamlessly across workflows and business systems.

Thanks to open standards like Model Context Protocol (MCP) and Agent2Agent (A2A), these agents will communicate and coordinate with transparency and control to drive cross-system workflows. For example, with Agentforce MCP Client support (limited availability), an Agentforce agent could communicate with an agent built on Amazon Bedrock AgentCore to get an IoT reading of a guest’s hotel room and take a specific action. Additionally, coming soon, an enhanced integration with Slack’s MCP server will allow teams to securely access Amazon Quick Suite‘s full suite of research, business insights, and automation tools enriched with Slack context to supercharge their workflows. The Quick Suite agent can proofread copy, summarize messages, generate content, and find answers–all from within Slack’s familiar conversational interface.

Through Agentforce’s Atlas Reasoning Engine, enterprises can use Anthropic’s models hosted via Amazon Bedrock within the Salesforce Trust Boundary to meet the needs of customers in high compliance industries. Amazon Bedrock security controls keep all Large Language Model (LLM) traffic within the Amazon Virtual Private Cloud (VPC), designed to meet strict security and compliance standards and provide robust data protection and management. Additionally, Amazon Nova models on Amazon Bedrock are now available as Salesforce Managed models for Agentforce Prompt Builder, enabling customers to deploy reusable generative AI prompts for specific use cases, such as automated case responses.

Toyota Motor North America plans to automate customer service workflows with Agentforce for automated appointment scheduling and loaner vehicle management. With Agentforce using Anthropic Claude models on Amazon Bedrock within Salesforce’s trust boundary, they will enable enterprise-grade security.

Modernizing Contact Centers for the Agentic Era

Salesforce and AWS have helped over 1,000 customers and more than 100,000 human agents deliver personalized customer experiences using Salesforce Voice (formerly Service Cloud Voice). Amazon Connect now supports the ability to use Salesforce AI agents, created with Agentforce, to assist human agents and even handle an end-to-end customer interaction without the need for human intervention.

Salesforce Voice customers can leverage the Salesforce Contact Center with Amazon Connect (SCC-AC) to provide their service representatives with a unified experience for handling customer interactions. Through this complete solution, businesses can now extend their Agentforce AI capabilities to voice self-service, while maintaining seamless integration with Amazon Connect’s real-time transcription and sentiment analysis. When complex issues require human expertise, conversations transfer seamlessly to service representatives who can handle them through the Agentforce Service unified agent experience, which provides full context and conversation history alongside all customer data.

“Customers expect their contact center to be open, intelligent, and easy to deploy. The integration of Agentforce Voice with Amazon Connect SCC-AC enables businesses to handle routine calls with AI while ensuring seamless handoffs to service representatives, building on our long-standing collaboration with Salesforce to enhance customer service experiences.”
-Pasquale DeMaio, VP of Amazon Connect at AWS

Looking ahead, the solution will enable agent interoperability between Amazon Q in Amazon Connect and Agentforce agents by supporting MCP, enabling customers to resolve issues more effectively.

Powering Global Access and Effortless Procurement

Salesforce’s availability in AWS Marketplace is making it easier for customers to discover, procure, and manage AI solutions. Salesforce has become the fastest-growing seller in AWS Marketplace, surpassing $2 billion in lifetime sales by mid-2025. Now available in 30 countries–including recent expansions into Latin American markets such as Chile, Mexico, and Colombia, enterprises worldwide can confidently deploy agentic AI solutions that come with built-in security, compliance, and scalability.

“By purchasing Salesforce through AWS Marketplace, we were able to accelerate impact, equip our team with the tools they need, streamline procurement into a single consolidated bill, and simplify how we build a best-in-class tech stack.”
-Orr Zilcha, Dir. of Procurement at Deel

This rapid global growth and marketplace availability are accelerating customer adoption of agentic and generative AI, lowering complexity and risk by providing standardized contracts, flexible pricing, and integrated billing. With over 30 listings on AgentExchange, Salesforce’s Agentforce marketplace with prebuilt, customizable AI agents and workflows, customers are empowered to transform into agentic enterprises: improving operations, automating workflows, and delivering personalized, AI-powered experiences at scale.

Evolving Together to Make Agentic Enterprises Accessible Today

Salesforce and AWS continue to deliver integrated innovations that make enterprise AI more accessible, secure, and scalable. As this decade-long collaboration continues to evolve, customers can expect more innovations and capabilities designed to simplify their AI journey while positioning organizations to harness the full potential of agentic systems and deliver value to customers.

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