Overview

Product video
Agentforce is the AI agent platform for every customer and employee experience. Agentforce brings humans and AI agents together to drive better customer experiences, higher revenue, and greater productivity, grounded in your data and built on the trusted Salesforce platform.
Agentforce gives you everything you need to build, deploy, and operate AI agents at scale. With Agentforce Builder and Agentforce Script, you can create deterministic agents using low code or natural language, balancing creativity with controlled, predictable workflows. Agentforce Observability gives you deep visibility to monitor, measure, and continuously optimize every agent. And with 300+ pre-built agents and actions across industries, you can go from pilot to production fast. Agentforce works across every channel, app, and business process from customer service and sales to marketing and beyond. It is open at every layer, integrating with the apps, data, and tools you already use, including third-party agents via MCP and A2A. And because it is built on the Salesforce platform, your data always stays safe.
Highlights
- Resolve customer inquiries 24/7: Agentforce engages customers autonomously across channels 24/7 in natural language. It can resolve cases swiftly and accurately because every answer is grounded in trusted data. Use pre-built templates, subagents, and actions to empower Agentforce to support customers in minutes or customize your agents with low-code. Define clear security guardrails and when to seamlessly escalate to human employees.
- Engage prospects with personalized sales role-plays: Agentforce answers product questions, handles objections, and books meetings using business data. Control engagement frequency, channels, and timing. It meets leads on preferred channels like SMS or WhatsApp, in any language. Agentforce practices pitching, objections, and negotiation through realistic, deal-tailored role-plays. Get feedback on seller performance and steps to advance deals, based on CRM. Assess ROI by analyzing win/loss rates.
- Create and optimize campaigns end-to-end: Agentforce can help you build better campaigns faster. Marketers can save time on generating campaign briefs, targeting audience segments, creating content, and even building customer journeys in Flow. And because Agentforce never sleeps, it will continually analyze performance against KPIs and proactively recommend improvements.
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