Category: AWS Partner Network

In this post, we go over the enhancements to the SPG dashboard. The enhancements enable buyers to centralize their procurement governance from tracking spend information to obtaining the necessary insights from their AWS Marketplace agreements. The enhancements include insights from AWS Marketplace agreements such as Deployed on AWS status for subscribed products, contracting currency, and charge schedules.

If you are an independent software vendor (ISV), channel partner, managed services provider (MSP), you can establish local entities in over 40 countries as AWS Marketplace seller accounts to sell products or services through AWS Marketplace. This enhancement helps customers discover, evaluate, procure, and deploy solutions in their preferred language, eliminating procurement friction caused by language barriers.

A 2025 IDC study, commissioned by AWS, found that AWS Marketplace sellers who implement the COSS framework achieve 31% faster AWS Marketplace sales growth compared to other sellers. We will discuss and expand on best practices for COSS pillar 4: Partner commitment to AWS Marketplace revenue.

Learn how to streamline multi-account log collection in AWS by integrating Control Tower with Cribl. This solution eliminates the need for individual worker groups by leveraging a centralized logging account for efficient log management.

The sales alignment pillar includes three key elements to accelerating growth in AWS Marketplace: securing executive sponsorship, defining clear AWS Marketplace objectives, and aligning your sales team to maximize co-sell opportunities, all designed to help you grow your business.

AWS Marketplace Seller Prime provides funding assistance, go-to-market (GTM) frameworks, templates, and best practices for executing PLG. This post is for AWS Marketplace Sellers and provides an overview of executing SaaS PLG through AWS Marketplace.

Enablement represents one of six pillars in the characteristics of successful sellers (COSS) framework. By incorporating AWS Marketplace into your existing onboarding and evergreen enablement plan, you can optimize processes and improve results.

Learn how we have enhanced and integrated the build-market-sell-grow journey across AWS Marketplace and AWS Partner Central experience to expand customer reach and accelerate engagement.

AWS Marketplace offers three pricing models for SaaS products: contract, subscription, and contract with pay-as-you-go. This post focuses on the contract pricing model, covering three common configurations and helping you determine which approach works best for your product.

Today marks a milestone in making AI accessible to enterprises worldwide. Anthropic’s Claude for Enterprise is now available in AWS Marketplace, combining Anthropic’s advanced AI collaborator with the streamlined procurement and billing benefits of Amazon Web Services (AWS).