Category: Customer Solutions

In this post, we cover specific challenges automotive industries face, how customers can use Private Marketplace to help address these challenges while helping teams to access the tools they need, and provide steps to help customers best use Private Marketplace for their automotive procurement needs.

Financial institutions face a convergence of market forces where artificial intelligence (AI) is reshaping business models, legacy infrastructure demands modernization, and customers expect technology-company experiences. Success requires organizations to innovate rapidly while preserving the stability and compliance that defines the industry. Amazon Web Services (AWS) and provide the tools to accelerate this transformation.

In the rapidly expanding IoT landscape, organizations face challenges in ensuring their infrastructure can handle growing device fleets while maintaining performance. This blog explores how SoftServe’s IoTForge, available in AWS Marketplace, offers a comprehensive solution for IoT infrastructure testing. We delve into key testing scenarios and showcase real-world implementations, and how IoTForge’s features, developed by AWS Premier Tier Services Partner SoftServe, enable businesses to identify performance bottlenecks, validate scalability, and optimize their IoT operations.

At National Association of Broadcasters (NAB) Show 2025, I moderated a panel discussion where industry leaders shared their cloud transformation journeys. This expert panel revealed practical strategies that address today’s complex media challenges.

The Forrester Total Economic Impact™ of AWS Marketplace study shows the time and cost savings achieved when organizations use AWS Marketplace to find, try, buy, deploy, and manage software, data, and professional services from AWS Marketplace.

In a recent webinar, we explore three compelling case studies that show how financial services organizations are transforming their operations to improve how they manage risk with solutions available in AWS Marketplace.

Healthcare organizations face tremendous pressure to meet patient and provider expectations. The imperative to maintain excellence in care delivery while driving operational efficiency has never been more critical. Forward-thinking healthcare institutions are embracing cloud solutions through AWS Marketplace to help them modernize infrastructure, optimize data management, and enhance operational workflows.

Media and entertainment (M&E) companies face unprecedented challenges in today’s digital landscape. The pressure to deliver more content faster, while reducing costs and enhancing audience experiences, demands an innovative mindset and creative solutions. To examine these challenges, we hosted a moderated panel webinar, Maximizing transformation with generative AI in media and entertainment, featuring industry innovators.

In this post, we show you how to use the new launch experience in AWS Marketplace to create your own Databricks workspace. We then walk you through a demonstration that runs a classification model to make annual income predictions from census data.

I recently moderated a webinar exploring AI’s transformative potential in banking. I was joined by Huard Smith, Principal Analyst at Forrester, who examined how data, AI, and innovation are reshaping the industry. This post highlights the key takeaways from the webinar, including the panel discussion.