Category: Retail

ViSenze Smart Recommendations allow EyeBuyDirect customers to easily discover the products they love. Awareness is a key stage in the customer journey, especially when shoppers are browsing, searching, and exploring products for the perfect fit. But this stage can be cumbersome for online shoppers, who must navigate a sea of product options spread across large […]

Consumer brands operate in an ever-changing world. Over 600k businesses open each year in the US alone, and nearly as many close. Surviving as a consumer brand in this highly competitive and evolving industry requires ever-more innovative strategies when creating a market development strategy. And success requires thorough analyses of the prospective market. Location data […]

The retail industry has long suffered from anemic investments in information technology that have saddled many companies with aging IT systems unable to keep up with rapidly changing customer demands and market dynamics. Industry CIOs and CTOs have been searching for a solution, and many have found an answer: A new retailer application architecture offering […]

In our last blog, Third-party Cookies are Going Away: What Should Retailers Do about It?, we discussed Google’s announcement that third-party marketing cookies will go away by the end of 2023. To recap quickly, this decision appeases consumers who want more privacy and control over their personal data and online behaviors, and it helps eliminate […]

Every website is required to ask for consent to drop first- and third-party cookies on your browser, though not all do. While you may not know exactly how cookies work, you likely know that cookies track user information. A cookie is a small text file that lets a website remember you. There are two forms […]

The COVID-19 pandemic created unprecedented disruption. In just a few days, our world turned upside down. As shelter-in-place lockdowns, mask mandates, and social distancing rules took hold, new consumption patterns quickly emerged. Arguably, no industry felt this dramatic impact more than consumer packaged goods (CPG). However, industry leaders are forging ahead with resilience, tenacity, and […]

Customer churn is a growing concern for many companies—and not without merit. During the pandemic, 75% of US consumers switched brands or stores, and 60% of them plan to incorporate new buying patterns and habits post-COVID. In other words, 45% of consumers shifted their brand choices over the long term. But customer churn is hardly […]

The COVID-19 pandemic shocked the retail industry system. It wasn’t long before high streets were boarded up worldwide, and many traditional businesses pivoted to fully operating online. As traditional businesses struggled to stay afloat, cloud-based disruptors (ecommerce pure plays) started acquiring brands that had gone under in order to make them available online. AWS has […]

Consumer adoption of ecommerce across the retail sector has accelerated due to COVID-19. This increase also pushed up the demand for technologies that improve the buyer’s shopping experience. As digital properties are becoming retailers’ flagship stores, from fashion to beauty and eyewear to home goods, many product categories have incorporated immersive technologies, such as 3D […]

An old concept of milk delivered to customer doorstep is making a big come back in fresh new ways. Home milk delivery from local dairy farms was a staple for many households in the 1950s and ’60s. With the rise of the supermarkets and refrigeration becoming widely available, the doorstep delivery of fresh milk went […]