Tag: marketing

With an ability to create new content and ideas like never before, generative artificial intelligence (AI) has captured the widespread attention and imagination across the advertising and marketing industry. In fact, by the close of 2025, less than two and a half years from now, three of every ten outbound marketing messages from enterprises will […]

Each year, thousands of attendees from around the world come to Las Vegas for Amazon Web Services (AWS) re:Invent. The AWS event offers an expansive array of presentations, panel discussions, hands-on learning sessions, networking opportunities, and more. To help attendees navigate relevant sessions and events, the AWS for Advertising & Marketing (AMT) team has created […]

It is critical for marketing technology campaign platforms to send rich content, dynamically sourced, from their customer’s datasets to drive hyper personalized and relevant messaging to customers. The ability to seamlessly scale during multiple critical times of the year to meet high customer data volume demand, in real-time, can be resource challenging. Acoustic’s modernized Send […]

Consumer packaged goods (CPG) companies are facing unique challenges in today’s hypercompetitive marketplace. Whether those challenges are slow market growth, increased competition, shifting consumer behaviors, commodities shortages, or inflationary pressures, they must push ahead to stay afloat. Together, Amazon Web Services (AWS) and AWS Partners enable CPG companies such as Heineken, Dole Foods, and Philips […]

Financial Services Institutions (FSIs) are looking for opportunities to exploit interoperability across a collaborative ecosystem to boost transactions through their channels, partners’ channels, and payment methods. From this post: “Forrester asserts that aggregators and intermediaries that create value across industries will become important agents in a diverse collaborative ecosystem. However, not all organizations have the […]

Advertising and marketing technology is experiencing unprecedented disruption and transformation. For example, exponential growth in media consumption creates infrastructure challenges for companies to handle tens of millions of requests per second at single-digit millisecond latency. Companies across the industry need mechanisms to collaborate and interoperate across advertising and marketing platforms, but also want to protect […]

Salesforce, Inc. (Salesforce), a leading customer relationship management (CRM) company, chose Amazon Web Services (AWS) as its primary cloud provider in 2016. Today, Salesforce and AWS have a global strategic partnership focused on technical alignment and joint development. Building on AWS storage, compute, and artificial intelligence (AI) solutions, Salesforce innovates and deploys new business applications, […]

Are you familiar with headless commerce, the MACH Alliance, and what they mean to CPG companies in the digital commerce world? If not, read my colleague Justin Honaman’s recent post on Headless Commerce: What Is It and Why Does It Matter to CPGs?, and learn more about the MACH Alliance here. If you’re already familiar, […]

With so many options to browse and discover products, consumers don’t shop linearly. Instead, they use many different, disparate channels along their shopping journey to discover and research products—from social media and websites, to email campaigns and targeted ads, as well as actually shopping in a brick-and-mortar store. Unfortunately, this disjointed approach obscures the shopper’s […]

In the previous blog post 7 defunct restaurant brands we can learn from, I reviewed how some historic restaurant brands failed to adjust to changing consumer preferences and market dynamics. This post examines the restaurant industry trends that we are watching for in 2020 and how AWS prepares restaurants for the impact. Trend 1: The […]