AWS for Industries
Tag: personalization
CPG Partner Conversations: Create Meaningful Consumer Experiences with Amperity
The COVID-19 pandemic created unprecedented disruption. In a matter of days, our world turned upside down. As shelter-in-place lockdowns, mask mandates, and social distancing rules took hold, new consumption patterns quickly emerged. Arguably, no industry felt the pandemic’s dramatic impact more than consumer packaged goods (CPG). However, leaders are forging ahead with resilience, tenacity, and […]
Practical Applications of Artificial Intelligence and Machine Learning to Fuel Growth for CPG Companies
The concept of artificial intelligence (AI) has been around for centuries as philosophers and thinkers pondered the possibility of creating machines capable of thinking and functioning like humans. The advent of computers in the early 20th century finally placed the promise of AI within reach. However, computer scientists realized they needed enormous amounts of data […]
How a Grocer Can Deliver Personalized Experiences with Recipes
The grocery market was significantly disrupted by the COVID pandemic. Consumers shifted toward online shopping and home deliveries. For example, in 2020 the online share of total grocery in the UK exceeded pre-COVID forecasts for 2024, reaching 8.8% in 2020. International markets experienced similar growth. As restrictions are gradually lifted, some consumer trends are here […]
Your Personalized Playlist for Migrating Your POS to the Cloud
The Challenges of Retail Retail has always moved fast and been extremely competitive. Today, consumers expect retailers to move even faster, adjust to new market entrants, and keep up with their ever-changing needs and wants. Only those retailers who are willing to constantly adapt will survive and thrive with company lifespans continuing to shrink. Digitalization […]
The Path to Direct-to-Consumer Sales for CPGs
As the pandemic quickly shifted the shopping habits of consumers around the world, many consumer packaged goods (CPG) companies have been eyeing an opportunity to expand into direct-to-consumer (DTC) sales as a way to grow market share, build their brands, test new products, and get closer to consumers. As this Forbes article notes, with double-digit […]
Retail Partner Conversations: How Retailers are Driving Enhanced Conversion, Loyalty, and Lifetime Value Through Real-time, Personalized Customer Engagement with Algonomy
The global retail industry is experiencing unprecedented disruption, but leading retailers are demonstrating resilience, tenacity, and a capacity for innovation. We’ve embarked on a series of conversations with executives from AWS Retail Competency Partners to showcase their leadership and innovation in these challenging times. In the latest installment of our AWS Retail Competency Partner Conversations […]
Headless Commerce: What Is It and Why Does It Matter to CPGs?
Add this one to your buzzword bingo card for 2021: headless commerce. It’s a hot topic! But what is it, and why does it matter? In this blog post, I’ll unpack one of the most discussed and least understood new terms in ecommerce. When CPG leaders and technology teams understand headless commerce, they can start […]
StayNTouch and AWS: Powering the Guest-Centric Cloud PMS
At StayNTouch, we produce a mobile, guest-centric hotel property management system (PMS) hosted on Amazon Web Services (AWS). We believe that technology should amplify the human experience, not burden it. Similarly, great hotel technology should empower staff to provide an exceptional guest experience. Our role as a PMS provider is to enable hoteliers to deliver […]
Top 10 Innovations in Retail Since 2000
The retail industry has undergone massive changes over the last 50 years with inventions like cash registers, shopping carts, coupons, credit cards, barcodes, and of course, ecommerce. This evolution has streamlined the shopping experience and improved the lives of consumers. For a quick walk down memory lane, check out my recent blog post, A Short […]
CPG Partner Conversations: The Rise of Direct-to-Consumer in CPG with Peak
The COVID-19 pandemic created unprecedented disruption. In a matter of days, our world turned upside down. As shelter-in-place lockdowns, mask mandates, and social distancing rules took hold, new patterns of consumption quickly emerged. Arguably, no industry felt the pandemic’s dramatic impact more than consumer packaged goods (CPG). However, leaders are forging ahead with resilience, tenacity, […]