Tag: personalization

Both online and in stores, 2020 has permanently changed consumer behaviors and the retail landscape. To be successful, retailers must focus on innovation and differentiation by optimizing technology investments and developing a culture of experimentation that enables agility now and in the future. At NRF Retail Converge 2021, we will introduce you to innovators who […]

Whether you’re buying online or in a physical store, shopping should be easy, simple, and enjoyable. In the customer’s mind, the retailer or brand is one entity, regardless of the sales channel. For this reason, customers expect their journey to fluidly shift between digital and physical touchpoints with the same conveniences in store as online. […]

The ever-increasing popularity of live streaming is opening up new opportunities for online customer interactions. With live streaming providing engaging content, it can facilitate the flow of customers into online shopping, joining the shopping experience with other forms of online engagement. Personalized recommendations also allow online stores to pick the right products at the right […]

Germany, a Powerful Force in Retail In 2020, retail revenue in Germany was estimated to be $820 billion. According to Deloitte’s Global Powers of Retailing 2020 study, four of the top 20 largest retailers in the world are German companies: Schwarz Group (Lidl), Aldi, Edeka, and Rewe. And among the 250 largest retailers, 20 are […]

No one predicted the COVID-19 pandemic. With stay-at-home mandates and social distancing, people are not going to retail stores as often. Instead, they are buying online, and as a result, consumers are putting a great deal more thought and deliberation into their purchase decisions. Typically, whether consumers are venturing out to a retail store or […]

“One of the only ways to get out of a tight box is to invent your way out” – Jeff Bezos Industries are going through difficult times; global businesses impacted by the prolonged lockdown must transform challenges into great opportunities. The world has witnessed similar events in the past, although maybe not quite at this […]

During my career in the restaurant business, technology went from being a standalone, assembly-language based point-of-sale system with limited functionality and importance to a highly integrated, mission-critical ecosystem. Looking back, much of the timing and nature of this evolution was not predictable, but there were certain clear trends that informed pre-emptive bets. These in turn, […]

In the previous blog post 7 defunct restaurant brands we can learn from, I reviewed how some historic restaurant brands failed to adjust to changing consumer preferences and market dynamics. This post examines the restaurant industry trends that we are watching for in 2020 and how AWS prepares restaurants for the impact. Trend 1: The […]

This is a point of view from Andrei Papancea, Cofounder and CEO of NLX – an AWS technology partner specialized in building the next generation of conversational applications. — As consumer demands are changing, brands are constantly looking for new ways to interact with customers. Digital conversations are on the rise. According to Smooch.io’s State […]

The average American today participates in 14.8 different loyalty programs, and odds are you’ve participated in one, too. Some of the larger travel and hospitality loyalty programs include Alaska Airlines Mileage Plan, Hilton Honors, and Domino’s Piece of the Pie. Programs like these are popular because they work. Loyalty members generate on average 12% to […]