Category: Amazon Rekognition

Amazon Rekognition today announces three new features: detection and recognition of text in images, real-time face recognition across tens of millions of faces, and detection of up to 100 faces in challenging crowded photos. Customers who are already using Amazon Rekognition for face verification and identification will experience up to a 10% accuracy improvement in most cases.

Amazon Rekognition is an AWS service that makes it easy to add image analysis to your applications. The latest feature added to the API for this deep-learning-powered computer vision is Celebrity Recognition. This simple-to-use functionality detects and recognizes thousands of individuals who are famous, noteworthy, or prominent in their field. Users can harness the tool […]

Millions of customers shop in brick and mortar stores every day. Currently, most of these retailers have no efficient way to identify these shoppers and understand their purchasing behavior. They rely on third-party market research firms to provide customer demographic and purchase preference information.

This blog post walks you how you can use AWS services to identify purchasing behavior of your customers. We show you:

How retailers can use captured images in real time.
How Amazon Rekognition can be used to retrieve face attributes like age range, emotions, gender, etc.
How you can use Amazon Athena and Amazon QuickSight to analyze the face attributes.
How you can create unique insights and learn about customer emotions and demographics.
How to implement serverless architecture using AWS managed services.

March 2025: This post was reviewed and updated for accuracy. Amazon Rekognition is a service that simplifies adding image analysis to your applications. It uses the same proven, highly scalable deep learning technology developed by Amazon’s computer vision scientists to analyze billions of images daily for Amazon Prime Photos. Its facial recognition feature allows you […]

This guest post is by AWS Community Hero Cyrus Wong. Cyrus is a Data Scientist at the Hong Kong Vocational Education (Lee Wai Lee) Cloud Innovation Centre. He has achieved all 7 AWS Certifications and enjoys sharing his AWS knowledge with others through open-source projects, blog posts, and events. HowWhoFeelInVideo is an application that analyzes […]

Imagine capturing frames off of live video streams, identifying objects within the frames, and then triggering actions or notifications based on the identified objects. Now imagine accomplishing all of this with low latency and without a single server to manage In this post, I present a serverless solution that uses Amazon Rekognition and other AWS […]

Note: AWS released Amazon Rekognition Video on November 29, 2017 which is now the preferred approach for analyzing videos and finding distinct people. Nevertheless, we continue to make this blog post available for educational purposes on how to use Amazon Rekognition. Amazon Rekognition makes it easy to detect, search for, and compare faces in images […]

  Join Julien Simon, Principal Technical Evangelist at Amazon Web Services, on May 9 for an evening of AI and Deep Learning hosted by the AWS User Group Dublin. The event will feature Amazon Lex, Amazon Polly, and Amazon Rekognition. Julien will take participants on a journey through Deep Learning with AWS covering AI theory to […]

September 8, 2021: Amazon Elasticsearch Service has been renamed to Amazon OpenSearch Service. See details. Imagine you work for a marketing agency that has tens of thousands of stock images. You find that many images don’t have descriptive file names and others are completely mislabeled. You don’t want to spend hours and hours relabeling them […]

AWS offers a family of intelligent services that provide cloud-native machine learning and deep learning technologies to address your different use cases and needs. For developers looking to add managed AI services to their applications, AWS brings natural language understanding (NLU) and automatic speech recognition (ASR) with Amazon Lex, visual search and image recognition with […]