Category: Amazon Translate

This post was co-authored with Mark Lott, Distinguished Technical Architect, Salesforce, Inc. Enterprises that operate globally are experiencing challenges sourcing customer support professionals with multi-lingual experience. This process can be cost-prohibitive and difficult to scale, leading many enterprises to only support English for chats. Using human interpreters for translation support is expensive, and infeasible since […]

Enterprises need to translate business-critical content such as marketing materials, instruction manuals, and product catalogs across multiple languages to communicate with a global audience of customers, partners, and stakeholders. Identifying the source language in each document before calling a translate job creates complexities and adds another step to your workflow. For example, an international product […]

Enterprises often need to communicate effectively to a large base of customers, partners, and stakeholders across several different languages. They need to translate and localize content such as marketing materials, product content assets, operational manuals, and legal documents. Each business unit in the enterprise has different translation workloads and often manages their own translation requirements […]

In the digital world, providing information in a local language isn’t novel, but it can be a tedious and expensive task. Advancements in machine learning (ML) and natural language processing (NLP) have made this task much easier and less expensive. We have seen increased adoption of ML for multi-lingual data and document processing workloads. Enterprise […]

The AWS website is currently available in 16 languages (12 for the AWS Management Console and for technical documentation): Arabic, Chinese Simplified, Chinese Traditional, English, French, German, Indonesian, Italian, Japanese, Korean, Portuguese, Russian, Spanish, Thai, Turkish, and Vietnamese. Customers all over the world gain hands-on experience with the AWS platform, products, and services in their […]

Over the last few years, online education platforms have seen an increase in adoption of and an uptick in demand for video-based learnings because it offers an effective medium to engage learners. To expand to international markets and address a culturally and linguistically diverse population, businesses are also looking at diversifying their learning offerings by […]

April 2024: This post was reviewed and updated for accuracy. Imagine a surgeon taking video calls with patients across the globe without the need of a human translator. What if a fledgling startup could easily expand their product across borders and into new geographical markets by offering fluid, accurate, multilingual customer support and sales, all […]

AWS offers a broad set of artificial intelligence (AI) and machine learning (ML) services, including a suite of pre-trained, ready-to-use services for developers with no prior ML experience. In this post, we demonstrate how to use such services to build an application that fosters the inclusion of people, who speak a different language or those […]

August 30, 2023: Amazon Kinesis Data Analytics has been renamed to Amazon Managed Service for Apache Flink. Read the announcement in the AWS News Blog and learn more. You may have applications that generate streaming data that is full of records containing customer case notes, product reviews, and social media messages, in many languages. Your […]

A person’s vernacular is part of the characteristics that make them unique. There are often countless different ways to express one specific idea. When a firm communicates with their customers, it’s critical that the message is delivered in a way that best represents the information they’re trying to convey. This becomes even more important when […]