AWS for M&E Blog
Author: Gaby Ferreres
Gaby Ferreres is the Head of Worldwide Industries Product Marketing for Advertising & Marketing, Media & Entertainment, Games, Retail & CPG, and Telco at AWS, where she works with technology leaders to accelerate innovation on behalf of customers. She is a global marketing leader and creator of experiences that elevate the customer journey. Before AWS, she held different positions at Microsoft and Telefonica.
Streamline ad monetization with Prebid Server Deployment on AWS
Today, Amazon Web Services (AWS) announces the general availability of Prebid Server Deployment on AWS. This new solution empowers AWS customers to monetize their content with programmatic advertising at scale across web, mobile, connected TV, gaming, and other properties by quickly and easily deploying Prebid Server, an open-source solution for real-time ad monetization, in their […]
Gaining media insights while protecting customer data with Amazon Publisher Cloud (APC) powered by AWS Clean Rooms
Many Amazon Web Services (AWS) customers in media and entertainment (M&E) today work with Amazon Publisher Services (APS), part of Amazon Ads, which helps publishers build, grow, and monetize their digital businesses through a suite of tools and cloud services. These customers also run broadcasting, streaming, and analytics workloads using AWS Media Services, such as […]