AWS for M&E Blog

Michael Santana

Author: Michael Santana

Michael Santana is an AWS Senior Solutions Architect specializing in AdTech/MarTech for the Media, Entertainment, Games, and Sports industries. By training, Michael is a physicist and mathematician. Since starting his career at Goldman Sachs as a quantitative strategist, he has held senior leadership roles in engineering and data science at Roku, Disney, and Paramount.

New AWS monetization solution demonstrations at NAB Show 2024

The Amazon Web Services (AWS) for Media & Entertainment Monetization solution area provides services and solutions to help media and entertainment companies deliver, optimize, and monetize their content across multiple platforms and channels, increasing revenue streams and creating more efficient monetization of their content assets. The 2024 NAB Show kicks off April 13 in Las […]

AWS demonstrates new monetization solutions at IBC 2023

With the announcement of the AWS for M&E Monetization solution area, Amazon Web Services (AWS) demonstrates new monetization solutions at IBC 2023 that enable media companies to maximize advertising revenue and drive customer engagement across platforms and channels. Ten AWS and AWS Partners feature solutions spanning the end-to-end media advertising lifecycle on stand 5.C90 at […]