AWS for M&E Blog

Paul Roberts

Author: Paul Roberts

Paul Roberts is a Strategic Solutions Architect for Amazon Web Services. When he is not working on serverless applications, DevOps, Open Source, or Artificial Intelligence, he is often found exploring the mountains near Lake Tahoe with his family.

How-to: Capturing and amplifying user engagement through real-time sentiment analysis

Often times in the evening, I come across a random television commercial that has nothing to do with my interests and it totally missed the mark. Several weeks back, I began thinking, what if there was a way for advertisers to be able to dynamically adjust content based on how I was feeling? What if […]