AWS for M&E Blog
Author: Taylor Bogaard
Taylor Bogaard is a Global Account Manager at AWS focused on large Media & Entertainment customers.
Warner Bros. Discovery reinvents linear television advertising with AWS
When brands run ads during linear free-to-air (FTA) broadcasts, they can loosely target messages based on a program’s viewer demographics, but they’re generally casting a wide net. There’s limited visibility into whether they’re reaching the intended audience and if the message engages the viewer. Committed to shaking up the status quo, the Warner Bros. Discovery […]