AWS for M&E Blog
This is my architecture: Advertising analytics at scale for live events featuring Amazon Prime Video
In this episode of This Is My Architecture, Prime Video shows how they provide customized advertising at scale, and provides reporting/analytics on ad delivery. You’ll learn how Amazon Prime Video handles advertising for Thursday Night Football and other live events, providing analytics on ad delivery using AWS Elemental MediaTailor, AWS Lambda, Amazon Kinesis Data Streams, ALB, Amazon S3 and Amazon Athena. Host: Liam Morrison, Principal Solutions Architect, AWS Customer: Haoyu Chen, Software Development Engineer, Amazon Prime Video