AWS Messaging Blog

Rommel Sunga

Author: Rommel Sunga

Rommel is a Senior Solutions Architect at AWS, based in Singapore. He specializes in AWS End User Messaging and Amazon Simple Email Service, helping customers build scalable and reliable communication solutions. With expertise in cloud-based messaging architectures, he focuses on enabling organizations to enhance their customer engagement.

Build an autonomous ecommerce assistant with AWS End User Messaging, Amazon Bedrock AgentCore, and OpenClaw

In this post, we walk through Claw Boutique, an open-source reference architecture that connects a web storefront, WhatsApp, email, and Telegram into a single OpenClaw-driven ecommerce experience on AWS. Buyers interact through WhatsApp and a web store. The shop owner manages everything from Telegram, where an artificial intelligence (AI) agent processes restock, refund, and order commands.

Adding LINE Messenger to your AWS omnichannel fallback solution

In this post, you will learn how to extend an existing omnichannel fallback solution by integrating LINE Messenger, including architecture updates, deployment steps, and testing procedures. The original solution, built with Amazon API Gateway, AWS Lambda, Amazon Simple Email Service (Amazon SES), and AWS End User Messaging, delivers messages across SMS, WhatsApp, and email with automatic fallback capabilities.

Send WhatsApp Business messages with AWS End User Messaging Social

This post is for developers and solutions architects looking to integrate WhatsApp messaging into their customer engagement workflows using AWS. By the end, you will know how to send every supported message type—from straightforward text and media to templates, interactive menus, and WhatsApp Flows—using Python and the AWS End User Messaging Social API.

Track OTP success with AWS End User Messaging SMS feedback

In this post, we show how to implement message feedback for SMS one-time passwords (OTPs) using AWS End User Messaging to track delivery and conversion rates effectively. This approach provides first-party data for more accurate insights into message delivery and usage patterns compared to relying solely on third-party carrier delivery receipts.