AWS Messaging Blog

Rommel Sunga

Author: Rommel Sunga

Rommel is a Senior Solutions Architect at AWS, based in Singapore. He specializes in AWS End User Messaging and Amazon Simple Email Service, helping customers build scalable and reliable communication solutions. With expertise in cloud-based messaging architectures, he focuses on enabling organizations to enhance their customer engagement.

Track OTP success with AWS End User Messaging SMS feedback

In this post, we show how to implement message feedback for SMS one-time passwords (OTPs) using AWS End User Messaging to track delivery and conversion rates effectively. This approach provides first-party data for more accurate insights into message delivery and usage patterns compared to relying solely on third-party carrier delivery receipts.