AWS Messaging & Targeting Blog

Category: Marketing & Advertising

Streamline SMS and Emailing Marketing Compliance with Amazon Comprehend

In today’s digital landscape, businesses heavily rely on SMS and email campaigns to engage with customers and deliver timely, relevant messages. The shift towards digital marketing has increased customer engagement, accelerated delivery, and expanded personalization options. Email and SMS marketing is essential to digital strategies according to 44% of Chief Marketing Officers and they allocate […]

Building a generative AI marketing portal on AWS

Introduction In the preceding entries of this series, we examined the transformative impact of Generative AI on marketing strategies in “Building Generative AI into Marketing Strategies: A Primer” and delved into the intricacies of Prompt Engineering to enhance the creation of marketing content with services such as Amazon Bedrock in “From Prompt Engineering to Auto […]

GenAIMarketingSolutionArchitecture

Building Generative AI into Marketing Strategies: A Primer

*This blog is part of a series of blog posts. Check out: For a practical deep dive into how to build a generative AI marketing portal using AWS Services and microservice architecture: Building a generative AI marketing portal on AWS Introduction Artificial Intelligence has undoubtedly shaped many industries and is poised to be one of […]