Category: *Post Types

SES’ New Dedicated IP (managed) Capabilities In the world of email, sending emails over dedicated IPs can provide a number of benefits, including greater control over reputation and the ability to manage email deliverability. However, the heavy lifting involved in setting up and managing a dedicated IP can be intimidating, especially for those who are […]

Starting to use dedicated IPs has always been a long, complicated process driven by factors such as the large effort to monitor and maintain the IPs and the costs, both in infrastructure and management of IP and Domain reputation. The Dedicated IP (Managed) feature in Amazon SES eliminates much of the complexity of sending email via […]

As a sender, selecting the right domain for the visible From header of your outbound messages is crucial for optimal deliverability. In this blog post, we will guide you through the process of choosing the best domain to use with Amazon Simple Email Service (SES) Understanding domain selection and its impact on deliverability With SES, […]

What is email authentication and why is it important? Amazon Simple Email Service (SES) lets you reach customers confidently without an on-premises Simple Mail Transfer Protocol (SMTP) system. Amazon SES provides built-in support for email authentication protocols, including DKIM, SPF, and DMARC, which help improve the deliverability and authenticity of outgoing emails. Email authentication is […]

Introduction Amazon Pinpoint is widely used by many customers for their various user engagement use cases like marketing campaigns, scheduled communications (newsletters, reminders, etc.), and transactional messaging. By using the message template feature in Amazon Pinpoint, customers can design messages personalized to the specific end users, by using variable attributes. While Amazon Pinpoint enables customers […]

In today’s interconnected world, businesses need to communicate with their customers through multiple channels. This means using a variety of messaging apps, social media platforms, and other communication tools to reach customers where they are. One such platform that has gained immense popularity in select Asian markets is LINE. As the biggest social network in […]

How to send push notifications on any website using AWS messaging tools Web Push Notifications (also known as browser push notifications) are messages from a website you receive in your browser. These messages are intended to be rich, contextual, timely, personalized and best used to engage, re-engage, and retain website visitors. For instance, as a website […]

Optimize your sending reputation and deliverability with SES dedicated IPs Email remains the best medium for communicating with customers, with a ROI of 4200%, higher than social media or blogs. Organizations that fail to adequately manage their email sending and reputation risk having their emails marked as spam, not reaching their customers’ inboxes, reducing trust […]

Email is a ubiquitous channel for businesses to communicate with their customers. Businesses rely on email to market products and services, communicate transactional information, and keep customers in-the-know about product changes and events. To realize the full value of this rich and established communication channel, businesses need tools to monitor and optimize their email delivery […]

Email remains the core of any company’s communication stack, but emails cannot deliver maximum ROI unless they land in recipients’ inboxes. Email deliverability, or ensuring emails land in the inbox instead of spam, challenges senders because deliverability can be impacted by a number of variables, like sending identity, campaign setup, or email configuration. Today, email […]