Tag: digital user engagement

Introduction Part 2 of 3: From Cohorts to Campaigns Businesses are constantly looking for better ways to engage with customer communities, but it’s hard to do when profile data is limited to user-completed form input or messaging campaign interaction metrics. Neither of these data sources tell a business much about their customer’s interests or preferences […]

In this post, we will walk through using Amazon Pinpoint and Amazon Quicksight to create customizable messaging campaign reports. Amazon Pinpoint is a flexible and scalable outbound and inbound marketing communications service that allows customers to connect with users over channels like email, SMS, push, or voice. Amazon QuickSight is a scalable, serverless, embeddable, machine […]

It’s a busy time here on the Digital User Engagement Team at AWS! Last week, we made Amazon Pinpoint available in the Asia Pacific (Mumbai) and Asia Pacific (Sydney) AWS Regions. This is great news for new Pinpoint customers in these areas of the globe who were previously concerned with issues related to latency and […]

The AWS Digital User Engagement team hit the ground running this year. From speaking in front of crowds of digital marketers and developers, to developing new tutorials to help make it easier to get started building solutions to common use cases, here’s the latest on what we’ve been up to and our latest updates to […]

Learn to implement two-way SMS messaging for a simple approach that results in higher levels of customer engagement SMS, or text messaging, is the simplest way to reach your users outside of normal customer-facing web or mobile applications. Compared to other communication channels, such as email and push notifications, text messaging results in higher engagement. […]

With roughly 50,000 attendees expected to descend upon Las Vegas next week for the seventh AWS re:Invent, our re:Invent 2018 agenda has unsurprisingly grown along with the crowd size. This year, we have added a full day of additional content, expanded our campus, added expo hours, and included over 1,000+ breakout sessions, hackathons, bootcamps, workshops, […]