AWS Smart Business Blog
Category: AWS Lake Formation
How Small and Medium Businesses Can Develop a Modern Data Strategy
In the era of big data, small and medium-sized businesses (SMBs) often find themselves wrestling with a deluge of data from an ever-growing range of sources. According to Gartner, 60 percent of organizations do not measure the costs of poor data quality. A lack of measurement results in reactive responses to data quality issues, missed […]
A Basic Guide to Customer Interaction Analytics for Small and Medium Businesses
What could your business achieve if it had a better understanding of its customers? In a 2022 survey conducted by Gartner, 84 percent of customer service and service support leaders cited customer data and analytics as “very or extremely important” for achieving their organizational goals in 2023. For small or medium business (SMB) owners, these customer […]
How to Create a Data Governance Strategy for Your Small or Medium Business
When you hear the term “data governance,” you might associate it with highly-regulated industries such as healthcare and financial services. But smart businesses across all industries recognize using data effectively can provide a competitive advantage. A 2021 report on confident decision making with data indicated that “66% of data and analytics professionals experienced improved data quality […]
Five Ways Small and Medium Businesses Can Better Understand Their Customers
As business interactions become increasingly digital, Small and Medium Business (SMB) staff can sometimes be overwhelmed by the volume of information around consumers’ product engagements, like website inquiries, product purchases, and customer support tickets. Customer intelligence functionality can make it easier for SMB teams to consolidate and use this data so they can better execute […]