For companies building live digital user experiences, the challenges lie in creating realtime, event-driven infrastructure that operates over the internet with the speed and reliability that customers demand. Ably is the leader in serverless experience infrastructure for message delivery at the edge. Its platform makes it simple for engineering teams to reliably deliver the real-time data that powers live experiences for millions of people, everywhere. Using Ably’s SDKs and APIs, companies power realtime capabilities like chat, data broadcast, data synchronization, multiplayer collaboration, and notifications.
In today’s Instant Economy, everyone expects their digital interactions to be live and seamlessly available. To meet these expectations, Ably built a cloud-native solution geared towards scalability, agility, and reliability. To make everything work, Ably needed a partner with both global infrastructure and the right support for its elastic workloads, delivering the required capacity levels, wherever needed, on demand.
Ensuring Instant Everywhere
Think of all that we take for granted. Instant customer support chat. Instant stock prices in a FinTech app. Instant data from healthcare providers. Instant tracking of delivery drivers. Today’s expectations are for digital interactions to be on demand globally, wherever, whenever, and however.
To ensure satisfaction in the Instant Economy and delivering anywhere in the world where customers are (at the edge) Ably needed a highly available, globally distributed, realtime infrastructure.
The company needed breadth of functionality, supported by assurance and reliability of capacity, geographic diversity, technology price performance, and high-quality technology and tooling. AWS provided—and continues to provide—the most complete offering.
Limitless reach, capacity, and scalability
Ably is the only globally-available, serverless realtime experiences solution with
enterprise-grade message delivery guarantees. Its platform handles all of the complexity of real-time data delivery to devices on the open Internet. It maintains connectivity between users and servers both at scale and on a global level, whilst ensuring excellent quality of service for users over the public internet.
The global infrastructure that AWS provides as the backbone to Ably’s globally-available service is vital. And by building on AWS alone, Ably gained at least 2-3x speed advantage from a DevOps perspective. AWS provides near limitless capacity which makes a significant difference when Ably has to deal with massively volatile workloads (for example, for large sports events such as NFL games). With AWS platform geared for developer self-service, Ably uses it for the underlying compute and network capacity, as well as for the host-managed services themselves. Global scalability is key. With AWS Network Load Balancer and Route53, Ably gained scalable primitive and latency-based routing, supported by AWS’ global presence.
Accelerating growth and shrinking costs
Ably ensure low, predictable latencies of <65 ms for the 99th percentile of their customers, and it has now delivered more than 12 trillion messages, reaching 350+ million devices each month. Being on AWS Marketplace has reduced Ably’s larger Enterprise deal sales cycle by up to 3 months, and improved overall velocity.
Ably has achieved 190% revenue growth YoY from 2020 to 2022, and over 500 companies (including HubSpot, Toyota, and Mentimeter) rely on its serverless infrastructure for their real-time data transport at the edge needs. Companies building on Ably achieve average cost savings of $500k on build, and 60% savings on operational costs in the first year.