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Financial Services

Generative AI for Financial Services

Generative AI is reshaping the data and analytics landscape faster than ever imagined. AWS offers financial services institutions the services, AI capabilities, infrastructure, and robust security they need to leverage generative AI at scale, and drive innovation at an unprecedented pace.

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AWS for Financial Services Generative AI

New & Noteworthy

Amazon Nova

A new generation of state-of-the-art foundation models that deliver frontier intelligence and industry leading price-performance.

Amazon Nova enables financial institutions to uncover deeper, more timely insights across a broad range of use cases.

Learn more about Amazon Nova ➜
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Why AWS for Financial Services Generative AI on AWS

Innovate quickly and responsibly with AWS generative AI services.

Security and privacy from day one 

With security and privacy built-in, your data remains protected and private when you customize foundation models.

Choose the right model for your use case

Choose from industry leading foundation models from Amazon, AI21 Labs, Anthropic, Cohere, Meta, Mistral AI, and Stability AI in Amazon Bedrock. Customize with your data to build more differentiated, personalized experiences.

Most performant, low cost infrastructure

Optimize costs without compromising agility, performance, or reliability. Choose the right-sized model and reduce costs through techniques like batch processing and small LLM preprocessing.

Easier to get started                                

Get started faster with purpose-built generative AI services such as Amazon Q and Amazon Bedrock — the easiest way to build generative AI solutions that leverage your data and scale generative AI applications with foundational models.

Use cases

Financial services institutions are applying generative AI to fight rising financial crime, deliver hyper-personalized customer experiences, and democratize access to data to drive employee productivity. 

  • Identify potential threats faster

  • Improve regulatory compliance processes

  • Generate personalized marketing content that meet brand and regulatory guidelines

  • Accelerate new account acquisitions
  • Democratize access to data and analytics
  • Accelerate analysis and decision making
  • Engage with customers at the right time with the right content
  • Capture insights to optimize call center performance

Explore more use cases. Speak with an AWS expert

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Explore and learn

The impact of generative AI on the future of finance

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Generative AI Making Waves, an analyst report by Celent

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Transforming Business Experiences: The Impact of Amazon Q and Generative BI for AWS Partners

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Uncover hidden connections in unstructured financial data with Amazon Bedrock and Amazon Neptune

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Establishing an AI/ML center of excellence

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Embracing AI-Driven Innovation: AWS Generative AI and AI/ML for Capital Markets

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Transform your financial institution with generative AI

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Machine learning for financial services business leaders

Artificial intelligence (AI) and machine learning (ML) services from AWS are designed to meet the needs of financial institutions of all sizes, so you can accelerate your adoption of these transformative technologies.
Learn about AI and ML for financial services
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AWS Generative AI Competency Partners

Partner with leaders powering groundbreaking AI implementations that create value and fuel business growth. AWS Competency partners leverage AWS AI/ML and generative AI services to build transformative solutions, scale foundational models, and drive cost efficiencies. 

Explore more Generative AI Competency Partners »

Quantiphi

Quantiphi logo featuring text and a grid icon, representing analytics, machine learning, and cloud modernization. Quantiphi is a category-defining Analytics, Machine Learning and Cloud Modernization Company. Learn more »

Firemind.

Firemind logo featuring bold black text on a transparent background. Fueling your future with Data, Machine Learning & AI, we're your AWS Partner for a data-driven everything. Learn more »

MongoDB

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NVIDIA

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AWS Marketplace

AWS Marketplace makes it easy for financial services institutions to find, buy, deploy, and manage software solutions and services, including assessments and workshops for generative AI, in a matter of minutes.

Explore AWS Marketplace »

Caylent

The logo of Caylent, displaying the company name in stylized black text on a white background. Caylent is a cloud native services company that helps organizations bring the best out of their people and technology using AWS. Learn more »

Innovative

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Rackspace Technology

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A121

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AWS Partners

Engage an AWS Partner to create a strategic approach to generative AI. AWS Partners are recognized as leaders in their respective geographical, vertical, or horizontal markets and have deep technical expertise.

Accenture

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Capgemini

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Deloitte

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TCS

The logo for Tata Consultancy Services (TCS), featuring the letters 'tcs' in a colorful gradient design and the words 'Tata Consultancy Services' in blue text. TCS’ dedicated AWS Business Unit helps customers accelerate innovation and unlock business value. Learn more »

How Data, AI, and ML are reshaping the financial services industry

Advancements in artificial intelligence (AI), machine learning (ML), and generative AI are transforming the financial services industry by enabling data insights, process automation, and hyper-personalized customer experiences.
Download the eBook
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Leading companies in financial services are already using AWS generative AI services. Start your journey today.
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