Artificial Intelligence and Machine Learning
for Financial Services

AI and ML power financial services transformation.

Financial Services Symposium

Join us on June 6 for the 2024 Financial Services Symposium in New York City. This is an exclusive all-day, in-person event designed for senior business and IT executives across banking, payments, capital markets, and insurance.

 

Power innovation for today and tomorrow.

Financial institutions are using artificial intelligence (AI) and machine learning (ML), and generative AI services on AWS to transform their organizations faster and in ways never before possible. With AWS, they can automate and personalize experiences, enhance analytics, and increase efficiency on the most secure, scalable, and resilient cloud.

Latest news and updates

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Generative AI for Executives
Tap into insights with the AWS video series for executives.
Watch on demand >>
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Exclusive discussion for business leaders on how generative AI will transform financial services.
Watch on demand >>
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BBVA accelerates data-driven transformation with AWS
Learn more >>

AI and ML insights for financial services

AWS provides the broadest and deepest set of AI and ML services for financial services institutions of all sizes, and for developers across expertise levels.

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Reinventing the future of financial services with AI and ML

NatWest logo

NatWest Bank Personalizes the Customer Experience
Using AWS

NatWest Group discusses how the bank leverages nearly 100 machine learning models and data analytics to improve customer experiences leveraging AWS.

Mastercard logo

Mastercard detects and prevents fraud
 

Trumid logo

Trumid improves trade prediction accuracy
 

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Resolution Life improves customer experience and data management

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Banco de Bogotá advances fraud detection
 

All Eyes on Generative AI

Financial services leaders are eager to learn more and explore the potential of generative AI for their organizations. In this graphic, we present insight from four leaders, who shared their unique perspective on what to expect and how to get started with generative AI in a virtual panel discussion.

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Benefits

Build AI and ML capabilities with a proven leader

Solve real-world financial services challenges, pursue new opportunities, and innovate with confidence. Join more than 100,000 AWS customers building on 20+ years of experience at Amazon.

Customize AI and ML to your business needs

Address financial services challenges to improve the customer experience, create highly personalized offerings, identify fraudulent activity, and simplify document processing. Use ready-made, purpose-built AI services or your own models with AWS ML services.

Accelerate AI and ML adoption and impact

Get the support you need along every stage of your AI and ML journey. Kick off your proof of concept with AWS experts, work with 80+ competency partners, and upskill your teams with training and hands-on tutorials.

Explore the potential of generative AI today

Build financial services applications with generative AI using popular foundation models or use services with generative AI built in, all running on the most cost-effective cloud infrastructure for generative AI.

AI and ML use cases for Financial Services

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Customer experience and onboarding

Financial services institutions are using AI and ML technologies and applications to streamline customer onboarding and Know-Your-Customer (KYC) processes. AI and ML also plays a growing role in delivering richer customer experiences.

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Personalization

AI and ML allows financial services institutions to develop models that deliver unique experiences, including customized lending or insurance products and rates, as well as highly tailored investment portfolios and products.

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Document processing and text analytics

With AI and ML, firms can extract text from millions of documents, understand the sentiment of and relationships between documents, and include a manual step to validate the AI and ML results to ensure compliance.

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Predictive analytics

AI and ML predictive analytics help financial services institutions to better anticipate customer demand and manage associated risk. For example, they can accurately predict customer account balances as well as asset demand and derivative pricing.

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Fraud detection and prevention

Leveraging AI and ML and analytics services, banking, capital markets, insurance, and payments firms can provide a frictionless customer experience while preventing fraudulent transactions—protecting consumers and their own bottom line.

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Credit decisioning and underwriting

Financial services institutions are making faster, more accurate credit and underwriting decisions with AI and ML, and using alternative data sources to offer products to customers without an extensive credit history.


Get started with select AWS services

Add image and video analysis to your ID verification apps.
Enable real-time contact center analytics.
Deploy AI conversation for chatbots
Add real-time personalized recommendations to apps.
Standardize ML workloads for pricing recommendations.
Extract data and text from documents
Detect more online fraud faster.
Extract relevant fields and terms or classify documents.
Build workflows for human review.
Build and deploy advanced predictive models.
Automatically convert speech to text.
Deploy high-quality, natural-sounding human voices in dozens of languages.
The easiest way to build and scale generative AI applications with FMs.

Responsible use of artificial intelligence
and machine learning

Access resources and tools to guide your development and application
of AI and ML technologies.

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Innovate with industry partners

C3.ai logo

C3 provides a comprehensive PaaS for rapidly developing & operating big data, AI, and IoT applications.
 

Datarobot

DataRobot offers an enterprise machine learning platform that empowers users of all skill levels to make better predictions faster.

alteryx logo

Alteryx Analytic Process Automation unifies analytics, data science, ML, and process automation in one self-service platform.

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The Databricks Lakehouse brings the best of data warehouses and data lakes together in one simple platform to handle all your data, analytics and AI use cases.
 

H20.ai

H2O.ai is trusted by more than 20,000 organizations around the world and enables businesses, government entities, nonprofits and academic institutions to make, operate and innovate with AI.  

Appen

Appen collects and labels images, text, speech, audio, video, and other data used to build and continuously improve the world’s most innovative artificial intelligence systems.

AWS Service Partners

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Accenture is a global professional services company that provides an end-to-end solution to migrate to and manage operations on AWS.
  

Cloudreach

Helping customers achieve the promise of cloud through accelerated advisory, adoption and continuous improvement.

  

Deloitte

Deloitte’s end-to-end capabilities and understanding of your business and industry help amplify the transformative value of cloud.

Capgemini

Capgemini is a global leader in consulting, technology services and digital transformation.

 

Discover solutions in AWS Marketplace

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AWS Marketplace makes it easy for financial services institutions to find, buy, deploy, and manage software solutions, including SaaS, in a matter of minutes.


Learn more about AWS Marketplace solutions »

Resources

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Amazon Bedrock Is Now Generally Available

Build and Scale Generative AI Applications with Foundation Models

Read more »


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Extend AI and ML Momentum Across Your Business

Explore how AI and ML and now generative AI on AWS can help you innovate across your business.  

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Deploy solutions with SageMaker JumpStart

Pre-built ML solutions that you can deploy with just a few clicks.  

Engage with Amazon experts

Engage with Amazon experts

The Amazon Machine Learning Solutions Lab pairs your team with Amazon ML experts to build new ML solutions for your business.

Build ML Skills in your organization

Build ML Skills in your organization

Build new ML skills in your organization using the same curriculum we use at Amazon—be it business executives, data scientists, or app developers.

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AWS DeepRacer League

Expand your ML skills by competing in the world’s first global, autonomous racing league. Win prizes as well as a chance to advance to the Championship Cup.

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The Next Frontier: Generative AI for Financial Services

Read how AWS enables customers to quickly build and deploy generative AI applications at scale, and how to get started with generative AI at AWS.

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How to get started with Generative AI and foundation models on AWS

Explore how to get started with Generative AI on AWS with this whitepaper.

Get started

Leading companies in financial services are already using AI and ML services on AWS.