AWS Elemental MediaTailor lets video providers insert individually targeted advertising into their video streams without sacrificing broadcast-level quality-of-service. With AWS Elemental MediaTailor, viewers of your live or on-demand video each receive a stream that combines your content with ads personalized to them. But unlike other personalized ad solutions, with AWS Elemental MediaTailor your entire stream – video and ads – is delivered with broadcast-grade video quality to improve the experience for your viewers. AWS Elemental MediaTailor delivers automated reporting based on both client and server-side ad delivery metrics, making it easy to accurately measure ad impressions and viewer behavior. You can easily monetize unexpected high-demand viewing events with no up-front costs using AWS Elemental MediaTailor. It also improves ad delivery rates, helping you make more money from every video, and it works with a wider variety of content delivery networks, ad decision servers, and client devices.
AWS Elemental MediaTailor makes it easy to personalize ads for users across different devices from a single ad monetization service. Targeting criteria can be set up to fetch personalized ad content from the ad decision server which makes the determination about which ads to send based on viewer, time, and content. Support for popular ad insertion protocols gives you the flexibility to serve individual ads or groups of ads based on your specific business needs.
Inserting advertising into content streams as viewers play them allows you to match the quality and format of your advertising to your video content stream. Unlike other approaches to ad insertion that can cause ads to play with variable quality, AWS Elemental MediaTailor ensures the video quality of both your ads and of your core content are the same. This gives your viewers an experience that is superior to other streaming video ad solutions.
AWS Elemental MediaTailor lets you increase the accuracy of ad tracking by capturing data directly from the viewing device, reducing the effects of ad blocking software and adhering to established advertising industry standards. Other approaches often fail to accurately capture viewing behavior due to ad blocking software, lack of support for certain devices, or dependence on inadequate third-party tools for tracking. With AWS Elemental MediaTailor, ad impressions and viewing behavior are accurately measured across web, iOS, Android, and other connected viewing devices, helping you more effectively measure the revenue impact of every ad delivered.