AWS Elemental MediaTailor
Easily personalize and monetize video content with server-side ad insertion
AWS Elemental MediaTailor lets video providers insert individually targeted advertising into their video streams without sacrificing broadcast-level quality-of-service. With AWS Elemental MediaTailor, viewers of your live or on-demand video each receive a stream that combines your content with ads personalized to them. But unlike other personalized ad solutions, with AWS Elemental MediaTailor your entire stream – video and ads – is delivered with broadcast-grade video quality to improve the experience for your viewers. AWS Elemental MediaTailor delivers automated reporting based on both client and server-side ad delivery metrics, making it easy to accurately measure ad impressions and viewer behavior. You can easily monetize unexpected high-demand viewing events with no up-front costs using AWS Elemental MediaTailor. It also improves ad delivery rates, helping you make more money from every video, and it works with a wider variety of content delivery networks, ad decision servers, and client devices.
How it works
Easily deliver targeted ads to any platform
Improve viewing experiences
Increase the accuracy of ad view reporting
Seven Media West
Seven Media West
About Seven Media West
Seven West Media is one of Australia’s leading integrated media companies, with a presence in broadcast television, magazine and newspaper publishing, and online.
“We used the AWS Elemental MediaTailor service, which allows us to deliver targeted ads that are seamlessly inserted into the main content, for a great viewer experience. I am confident that AWS Elemental Media Services are the path to use the cloud for live streaming at scale.”
- BA Winston, Global Head of Video Playback and Delivery for Amazon Video
About Amazon Video
Amazon Prime Video is streaming 11 NFL games this season—including 10 Thursday Night Football match-ups and a special Christmas Day game—to tens of millions of customers in more than 200 countries and territories.