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Introducing AWS Elemental MediaTailor

Steps to get started

AWS Elemental MediaTailor Ad Insertion

Step 1: Set up and log into your AWS account

Log into the AWS Management Console and set up your account.

Step 2: Set up IAM permissions

Create an Identity and Access Management (IAM) role to assume.

Step 3: Prepare a video stream

Configure an origin server such as AWS Elemental MediaPackage to produce manifests for HLS or DASH compatible with MediaTailor.

Step 4: Create a configuration

A configuration describes the video source and the mapping information for origin and ad decision servers.

Step 5: Deliver content with dynamic ad insertion

Serve targeted ads to viewers via streaming video using a Content Delivery Network (CDN) such as Amazon CloudFront.

AWS Elemental MediaTailor Channel Assembly

Step 1: Content conditioning

Condition all the assets in a library with the same transcoding and packaging parameters. You can use AWS Elemental MediaConvert produced files in an Amazon Simple Storage Service (Amazon S3) Bucket for “static origination,” or AWS Elemental MediaPackage for just-in-time packaging (JITP).

Step 2: Configure Source Location

Register one or several source locations that host your VOD content and add your VOD content. Then configure a CDN that is used to front source locations.

Step 3: Channel configuration

To create a channel you must declare the playback mode and the output types of the channel (HLS/DASH/CMAF). Each channel output provides a set of playback URLs for each output type.

Step 4: Schedule and Program configuration

Create a schedule, which is an ordered list of programs for playback. A program is the association of a piece of content with a scheduling trigger. You can also insert personaized ads into the programs.

Step 5: Channel activation

Start the channel through the API or the AWS Management Console. The channel plays out for the duration of the schedule.

Pre-built solutions

This workshop will take you through creating an AWS Elemental MediaTailor configuration using a media asset from a storage like AWS Elemental MediaStore, and Ad Decision Server (ADS) that returns a VMAP response.

This module will take you through creating a MediaTailor configuration using previously created AWS Elemental MediaLive and AWS Elemental MediaPackage channels. The MediaPackage channel will have been encrypted using a SPEKE reference server.

Explore training & labs

Introduction to MediaTailor

In this course, you will learn about AWS Elemental MediaTailor, a content personalization and monetization service that allows customers to implement stitched server-side ad insertion while maintaining a high quality of service. The course introduces you to the features and benefits of AWS Elemental MediaTailor, highlighting use cases and customer stories, and providing a demonstration of the service in action.

Understanding Monetization Workflows

In this course, you will learn how to monetize live video content by setting up server-side ad insertion using AWS Elemental MediaLive, AWS Elemental MediaPackage, AWS Elemental MediaTailor, and Amazon CloudFront.

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