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Belcorp Accelerates Time to Market and Growth Using AWS Cloud Services

Belcorp, a multinational beauty company operating in 13 markets, was challenged to re-engineer its technology infrastructure to meet the demands of business growth and agility. The company expenses with infrastructure were very high and the time it would take to create a local infrastructure was too long.

In 2012, Belcorp started its journey using the Amazon Web Services (AWS) Cloud with the support of AWS Partner Lumen. Currently, it uses 90 percent of AWS services. Venkat Gopalan, Belcorp's chief digital, data and technology officer, explains how critical services like data lakes and Amazon EMR helped the company to roll out features to customers and consultants in record time.


Our challenge was business growth and agility... we looked for the best cloud platform to do that and AWS was a clear choice"

Venkat Gopalan
Chief Digital, Data & Technology Officer, Belcorp

AWS Services Used

Amazon EMR

Amazon EMR is the industry-leading cloud big data solution for petabyte-scale data processing, interactive analytics, and machine learning using open-source frameworks such as Apache Spark, Apache Hive, and Presto.

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Amazon EC2

Amazon Elastic Compute Cloud (Amazon EC2) offers the broadest and deepest compute platform, with over 500 instances and choice of the latest processor, storage, networking, operating system, and purchase model to help you best match the needs of your workload.

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Amazon RDS

Amazon Relational Database Service (Amazon RDS) is a collection of managed services that makes it simple to set up, operate, and scale databases in the cloud.

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Amazon EBS

Amazon Elastic Block Store (Amazon EBS) is an easy-to-use, scalable, high-performance block-storage service designed for Amazon Elastic Compute Cloud (Amazon EC2).

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