Destination XL (DXL) is the largest specialty retailer of big and tall men’s apparel in the United States, operating more than 200 retail and outlet stores that carry more than 2,000 private label and name-brand styles. The company was looking for a platform that would allow it to extend its in-store customer experience to online shoppers, and chose AWS.

Sahal Laher, chief digital officer and CIO of DXL Group, says, "Leveraging AWS as the backbone for our mobile app provides our customers with an always available, modern, and mobile shopping experience. The response from both longtime and new customers has been fantastic, and AWS is key in delivering this new digital customer experience. Moving our e-commerce infrastructure to AWS has transformed our direct-to-consumer experience by allowing us to focus on personalization instead of blocking and tackling uptime and system performance."

How AWS Helped DXL Prepare for Black Friday

DXL Dasa